Demand Generation Manager

Captions, LLC.; New York (NY); On-site; USD 90,000 - 140,000; Full time

Job summary

A leading video AI company in NYC is seeking a Demand Generation Manager to lead innovative marketing campaigns that drive customer engagement and growth. The ideal candidate will have extensive experience in B2B SaaS demand generation, with a focus on comprehensive project management and data-driven strategies. Join us to make a significant impact within a rapidly growing team and contribute to the next evolution of video creation.

Benefits

Comprehensive medical, dental, and vision plans

401K with employer match

Commuter Benefits

Catered lunch multiple days per week

Dinner stipend for late work

Doordash DashPass subscription

Health & Wellness Perks

Multiple team offsites per year

Generous PTO policy

Qualifications

• 5+ years in B2B SaaS demand generation or growth marketing.
• Hands-on success with full-funnel tactics.
• Experience with hybrid go-to-market models.

Responsibilities

• Launch multi-channel campaigns across various platforms.
• Monitor, analyze, and optimize funnel metrics.
• Partner with Sales for pipeline impact.

Skills

B2B SaaS demand generation

Growth marketing

Campaign management

Analytics

Email automation

Tools

HubSpot

Marketo

Salesforce

Job description

Captions is the leading video AI company, building the future of video creation. Over 10 million creators and businesses have used Captions to create videos for social media, marketing, sales, and more. We're on a mission to serve the next billion.

We are a rapidly growing team of ambitious, experienced, and devoted engineers, researchers, designers, marketers, and operators based in NYC. You'll join an early team and have an outsized impact on the product and the company's culture.

We’re very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures (Series C lead), Kleiner Perkins (Series B lead), Sequoia Capital (Series A and Seed co-lead), Andreessen Horowitz (Series A and Seed co-lead), Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more.

Check out our latest financing milestone and some other coverage:

The Information: 50 Most Promising Startups

Fast Company: Next Big Things in Tech

The New York Times: When A.I. Bridged a Language Gap, They Fell in Love

Business Insider: 34 most promising AI startups

Time: The Best Inventions of 2024

** Please note that all of our roles will require you to be in-person at our NYC HQ (located in Union Square)

We do not work with third-party recruiting agencies, please do not contact us**

About the role:
As our Demand Generation Manager, you’ll architect and run the campaigns that spark interest, drive sign-ups, and turn prospects into customers. You’ll juggle webinars, ebooks, nurture streams, ABM plays, paid ads, and more—balancing always-on horsepower with headline-grabbing integrated campaigns. Working hand-in-hand with Sales, you’ll relentlessly test, learn, and optimize to keep our funnel humming and our revenue climbing.

Key Responsibilities:

• Launch multi-channel campaigns across webinars, promoted content, ebooks, paid ads, field events, ABM, and content syndication

• Run both always-on programs and big-bang plays that roll up into integrated campaigns

• Drive self-serve demand through targeted ads, emails, and compelling content, then nurture users to activation and purchase

• Partner closely with Sales to align messaging, share feedback, and fine-tune plays for maximum pipeline impact

• Monitor, analyze, and optimize: track funnel metrics, shift budgets to top performers, and A/B test everything for continuous ROI gains
  

Requirements:

• 5+ years in B2B SaaS demand generation or growth marketing, owning pipeline targets

• Hands-on success with full-funnel tactics: webinars, nurture streams, ABM, paid media, and email automation

• Experience supporting hybrid go-to-market models (self-serve and sales-assisted)

• Proficiency with modern martech (e.g., HubSpot/Marketo, Salesforce, Ad platforms, analytics)

• Data-driven mindset—comfortable pulling reports, spotting trends, and making budget calls

• Proven collaborator who can sync with Sales, Product, and Content teams to hit shared goals

• Self-starter attitude, bias for action, and a knack for creative problem-solving

Benefits:

• Comprehensive medical, dental, and vision plans

• 401K with employer match

• Commuter Benefits

• Catered lunch multiple days per week

• Dinner stipend every night if you're working late and want a bite!

• Doordash DashPass subscription

• Health & Wellness Perks (Talkspace, Kindbody, One Medical subscription, HealthAdvocate, Teladoc)

• Multiple team offsites per year with team events every month

• Generous PTO policy

Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please note benefits apply to full time employees only.