Demand Generation Manager

Order; New York (NY); Remote; USD 100,000 - 130,000; Full time

Job summary

A leading company based in New York is seeking a Demand Generation Manager to enhance pipeline growth. This fully remote role involves managing campaigns, optimizing conversion rates, and collaborating with cross-functional teams. The ideal candidate should have proven experience in marketing and a deep understanding of digital channels.

Benefits

Competitive compensation package including stock options

Robust medical, dental, vision, and wellness benefits

Flexible time off policies

Employer-sponsored 401(k)

Qualifications

• Experience in paid search, SEO, and conversion rate optimization.
• Familiarity with HubSpot and other marketing automation tools.
• Ability to execute marketing campaigns across various channels.

Responsibilities

• Generating pipeline from marketing channels in core ICP and emerging verticals.
• Managing paid campaigns across various networks.
• Collaborating on lead/account nurturing and campaign strategies.

Skills

Paid search

SEO

Conversion rate optimization

Marketing automation tools

Creative problem-solving

Cross-functional collaboration

Job description

Job Description

We are looking for a trailblazing Demand Generation Manager to to drive pipeline growth for Order.co by:

• Generating pipeline from marketing channels in Order.co’s core ICP and emerging industry verticals
• Building Order.co’s ABM strategy across channels in alignment with SDR & AE team vertical strategy
• Managing paid campaigns across Google Ads, Gartner (Capterra, Software Advice, GetApp), LinkedIn Ads, media partners, and other networks deemed effective
• Partnering with Order.co’s SEO & Content agency to drive top of funnel demand through organic search and LLMs
• Owning conversion rate optimization and SEO of core website pages
• Working with SDR & AE teams to optimize follow-up to accelerate pipeline
• Collaborating with Order.co’s Growth Marketing Lead on lead/account nurturing, email, social, webinar, and content campaigns to drive demand
• Advise on event marketing strategy as it supports ABM efforts
• Reporting on results of campaigns and optimizing channels over time
• Owing the pipeline goal for inbound and paid marketing channels

Qualifications:
Qualifications

• Please note, Order.co is based in New York, NY but this is a fully remote position reporting to Order.co ’s Director of Revenue Marketing & Operations based in Chicago, IL.
• Experience in paid search, SEO, and conversion rate optimization
• Familiarity with HubSpot and other marketing automation tools
• Interest or experience in marketing to retail, property management, hospitality, cannabis, healthcare, wellness, non-profits, and/or fitness
• Interest or experience in marketing finance and/or operations software
• Ability to execute marketing campaigns across a variety of channels
• Capacity to effectively allocate resources, prioritize initiatives, and meet deadlines
• Capable of working cross functionally to meet demand targets
• Intrinsic motivation and an ability to work both independently as well as in a group setting
• Default to curiosity, creative problem-solving, and hands-on learning

Additional Information

What you’ll receive

• A competitive compensation package including stock options
• Robust medical, dental, vision, and wellness benefits
• Flexible time off policies
• Employer-sponsored 401(k)
• The anticipated pay range for this role is $100,000 - $130,000 per year. Actual compensation and title will be commensurate with experience, qualifications, knowledge, and skills.

Order.co is an equal-opportunity employer. Applicant's qualifications are considered without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, veteran status, genetic information, or any other basis prohibited by law.