Demand Generation Manager

BlueSnap, Inc; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

A leading company in the security infrastructure sector is seeking a Demand Generation Manager to build and drive demand generation strategies. This role involves collaborating with sales and product marketing, while managing budgets and developing various demand generation assets. Ideal candidates will have strong B2B marketing experience and a passion for innovative marketing techniques.

Benefits

Competitive benefits

Stock options

Exciting growth opportunities

Qualifications

• 5-10 years experience in online marketing, demand generation role.
• Experience with B2B marketing and collaborative start-up environments.
• Expertise in at least one digital marketing channel.

Responsibilities

• Develop demand generation engine and lead generation strategy.
• Manage marketing budget and forecast against targets.
• Work closely with sales to track outcomes from outreach to close.

Skills

SEM

Programmatic display

Retargeting

Social media ads

Affiliate marketing

Intent-based marketing

Account-based marketing (ABM)

Education

BA/BS degree or equivalent practical experience

Tools

Marketing automation systems

Lead management systems

Job description

With $36M in seed funding and customers from Fortune 500 companies such as Costco and Repsol, Orchid Security is already on an exciting journey to deliver the next infrastructure layer in the security space. Behind our platform are advanced technologies, including Large Language Models (LLMs), enabling Orchid to provide unprecedented insight and action for enterprise identity security.

We are looking for a Demand Generation Manager. This role reports to the Head of Marketing, while working closely with the Chief Revenue Officer, and will be responsible for all aspects of demand generation for Orchid Security. You will play a critical role in building the demand generation engine from the ground up. The Demand Generation Manager will develop a scalable lead generation strategy, run campaigns through vendors, build internal processes, develop tracking methodology and build reporting to show impact. The ideal candidate is a self-starter with a deep understanding of lead generation, performance marketing, the end-to-end marketing funnel, sales pipeline, B2B sales, cyber security buyers and influencers, account based-marketing, intent-based marketing, analytics and testing.

What will you do?

• Demand Generation Strategy: work collaboratively across teams to set target outcomes, align activities to audiences, and allocate budget /resources.
• Demand Generation Expert: select, test, measure and rate various established and emerging activities and vendors, with a focus on one-to-few marketing; online and in person.
• Demand Generation Engine: with internal teams to establish the infrastructure and process, as well as external vendors to test activities and outcomes, for scalable and predictable outcomes.
• Demand Generation Content: Partner with product marketing to develop and test assets for demand generation (webinars, podcasts, white papers, eBooks, surveys, reports, solution briefs, case studies, calculators, etc...).
• Demand Generations Budget: Manage marketing budget and forecast to reach or exceed targets with an efficient return on investment.

Demand Generation Outcomes: Work closely with sales and operations to track outcomes from first outreach through qualified meeting handoff through close, with tracking and reporting.

Requirements

Requirements

Who are you?

• 5-10 years experience in online marketing, demand generation role.
• Experience working in collaborative B2B, start-up, organizations
• Experience with marketing automation and lead management systems
• Self starter, with a passion for building and a hands-on approach
• Expertise in at least one channel, and working knowledge across others: SEM, programmatic display, retargeting, social media ads, affiliate marketing, intent-based marketing, ABM
• B2B marketing experience required, cyber security and/or CISO marketing experience a plus
• BA/BS degree or equivalent practical experience
• An unquenchable thirst for learning the latest marketing techniques, strategies and systems
• Join Orchid Security at an exciting stage and make a real impact on shaping the future of security infrastructure! We’re building cutting-edge technology and looking for brilliant, curious, and creative minds to grow with us.
• Great culture & perks – Competitive benefits, stock options, and exciting growth opportunities.
• Purpose-driven workplace – We actively support local communities and encourage employees to be ambassadors of change.
• If you're ready for a fast-paced, rewarding journey, Orchid Security is the place to be!

If you're passionate about creating extraordinary event experiences and eager to join a company reshaping the identity and access management industry, apply today