Demand Generation Manager

Storm2; New York (NY); Hybrid; USD 130,000 - 160,000; Full time

Job summary

A venture-backed fintech startup seeks a Demand Generation Lead to drive pipeline growth through innovative marketing strategies. In this hybrid role, you will collaborate closely with the CMO and sales leadership to design campaigns that enhance customer acquisition and revenue. The ideal candidate has extensive experience in B2B demand generation, particularly in the fintech or SaaS sectors, and is ready to lead initiatives that will have a measurable impact on the company's success.

Benefits

Competitive benefits

Equity options

Significant opportunity for ownership

Qualifications

• 5+ years of B2B demand generation experience, ideally in fintech or SaaS.
• Proficiency in marketing automation tools and CRM.
• Comfortable owning strategy and executing campaigns autonomously.

Responsibilities

• Lead strategy and execution for all demand generation initiatives.
• Launch and optimize multi-touch campaigns to drive qualified pipeline.
• Analyze performance metrics to guide future investment decisions.

Skills

B2B demand generation

Marketing automation

Performance analytics

Organizational skills

Analytical thinking

Education

Bachelor's degree in Marketing or related field

Job description

Demand Generation Lead | NYC (Hybrid) | $130K–$160K + Bonus

A venture-backed fintech startup is hiring a Demand Generation Lead to take full ownership of pipeline growth. This role is perfect for a hands-on marketer who thrives in fast-moving environments and wants to make a measurable impact. Reporting directly to the CMO, you’ll be the go-to expert responsible for designing and executing campaigns that fuel customer acquisition and revenue.

About the Company:

This company is on a mission to simplify and modernize financial infrastructure for digital-first businesses. They're helping a fast-growing segment of the economy — online merchants and eCommerce operators — get access to more flexible capital and better tools to manage spend. Their platform combines financial products with real-time insights to help brands scale efficiently and sustainably. With strong investor backing and a rapidly growing customer base, they’re entering an exciting phase of scale.

What You’ll Do:

• Lead strategy and execution for all demand generation initiatives across paid media, SEO, webinars, email, content, and more
• Launch and optimize multi-touch campaigns that drive qualified pipeline for the sales team
• Collaborate closely with sales leadership to refine lead scoring, routing, and conversion strategy
• Own the marketing automation stack and lead nurture workflows
• Analyze and report on performance metrics across channels to guide future investment
• Build repeatable systems for campaign planning, testing, and execution

What We’re Looking For:

• 5+ years of B2B demand generation experience, ideally in fintech or SaaS
• A track record of building programs that directly drive revenue growth
• Proficiency in marketing automation tools, CRM, and performance analytics
• Comfortable owning strategy but not afraid to get into the weeds and execute
• Highly organized, analytical, and eager to operate with autonomy in a small, scrappy team
• Base salary of $130,000–$160,000, plus performance-based bonus
• Hybrid role (2–3 days/week in NYC office)
• Competitive benefits, equity, and significant opportunity for ownership
• Direct reporting line to the CMO with high visibility across the leadership team

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

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