Marketing Manager

Evlo AI; Boston (MA); On-site; USD 90,000 - 140,000; Full time

Job summary

Evlo AI is seeking a Marketing Manager to own integrated demand-gen and brand programs across B2B and B2C audiences. You translate product positioning into campaigns that drive traffic, engagement, and pipeline, coordinating across email, paid media, SEO, SEM, social, and web.

You will partner with sales, product marketing, design, and RevOps to optimize funnel conversion. The role requires hands-on execution, analytics, and storytelling with strong writing and project-management skills.

Qualifications

• 3–6 years of experience in demand generation, growth marketing, digital marketing, or integrated campaign management within a technology company.
• Proven success planning and measuring multi‑channel campaigns tied to leads, pipeline, revenue, or customer acquisition.
• Hands‑on experience with marketing automation, CRM, web analytics, and paid media platforms such as HubSpot, Marketo, Salesforce, GA4, Google Ads, or LinkedIn Campaign Manager.
• Strong understanding of SEO, SEM, lifecycle marketing, conversion-rate optimization, attribution, and funnel analytics.
• Excellent writing, editing, presentation, and project-management skills with the ability to manage multiple deadlines and stakeholders.
• Bachelor’s degree in marketing, communications, business, or related field, or equivalent practical experience.

Responsibilities

• Plan and execute integrated campaigns across email, paid social, paid search, organic search, webinars, and content channels.
• Build campaign briefs, messaging frameworks, landing pages, nurture journeys, and content calendars tied to audience and funnel stage.
• Manage marketing automation and CRM workflows in platforms such as HubSpot, Marketo, Salesforce, or similar tools.
• Analyze channel and funnel performance using GA4, Looker, Tableau, or equivalent reporting tools; translate findings into budget and campaign decisions.
• Run A/B tests on audience segments, email subject lines, ad creative, landing pages, calls to action, and nurture sequences.
• Partner with SEO, content, social, and design specialists to publish high-quality assets and improve organic and paid acquisition.
• Report on pipeline contribution, conversion rates, CAC, engagement, and campaign ROI to marketing and executive stakeholders.

Skills

Demand generation

Growth marketing

Digital marketing

Campaign management

Content coordination

Education

Bachelor’s degree in marketing

Tools

HubSpot

Marketo

Salesforce

GA4

Google Ads

LinkedIn Campaign Manager

Looker

Tableau

Job description

About The Role

The Marketing Manager owns integrated demand-generation and brand programs for a technology business, translating product positioning into campaigns that drive qualified traffic, engagement, and pipeline across B2B and B2C audiences.

The role combines campaign strategy, content operations, marketing analytics, and hands‑on execution across email, paid media, SEO, SEM, social, and web. The manager will work closely with sales, product marketing, design, and revenue operations to improve conversion throughout the funnel.

Key Responsibilities

• Plan and execute integrated campaigns across email, paid social, paid search, organic search, webinars, and content channels
• Build campaign briefs, messaging frameworks, landing pages, nurture journeys, and content calendars tied to audience and funnel stage
• Manage marketing automation and CRM workflows in platforms such as HubSpot, Marketo, Salesforce, or similar tools
• Analyze channel and funnel performance using GA4, Looker, Tableau, or equivalent reporting tools; translate findings into budget and campaign decisions
• Run A/B tests on audience segments, email subject lines, ad creative, landing pages, calls to action, and nurture sequences
• Partner with SEO, content, social, and design specialists to publish high-quality assets and improve organic and paid acquisition
• Report on pipeline contribution, conversion rates, CAC, engagement, and campaign ROI to marketing and executive stakeholders

What We Are Looking For

• 3-6 years of experience in demand generation, growth marketing, digital marketing, or integrated campaign management within a technology company
• Demonstrated success planning and measuring multi-channel campaigns tied to leads, pipeline, revenue, or customer acquisition
• Hands‑on experience with marketing automation, CRM, web analytics, and paid media platforms such as HubSpot, Marketo, Salesforce, GA4, Google Ads, or LinkedIn Campaign Manager
• Strong understanding of SEO, SEM, lifecycle marketing, conversion-rate optimization, attribution, and funnel analytics
• Excellent writing, editing, presentation, and project-management skills with the ability to manage multiple deadlines and stakeholders
• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience
• Bonus: Experience with B2B SaaS or consumer technology, account-based marketing, SQL, Looker/Tableau, CMS platforms, or marketing experimentation programs