Demand Generation Lead (Paid Ads)

present of AI; San Francisco (CA); On-site; USD 110,000 - 180,000; Full time

Job summary

Pump.co in San Francisco is seeking a hands-on paid acquisition lead to own planning, budgeting and reporting for B2B campaigns. This onsite role requires turning spend into qualified pipeline and delivering measurable CAC-driven results.

Expect depth in Google and LinkedIn Ads, GA4 and HubSpot reporting, plus ongoing A/B testing to optimize performance. The ideal candidate brings several years of B2B paid campaigns experience, comfort with analytics and spreadsheets, and a track record of

Qualifications

• Several years of running B2B paid campaigns.
• Strong proficiency with analytics tools and ad platforms.
• Comfortable with spreadsheets and attribution analysis.

Responsibilities

• Own paid acquisition from planning through reporting.
• Manage budget with CAC targets and turn spend into qualified pipeline.
• Demonstrate pipeline results beyond clicks.
• Utilize GA4 and HubSpot for reporting and attribution.
• A/B test ad variants and measure impact.

Skills

Paid acquisition

Analytics

Campaign optimization

A/B testing

Tools

Google Ads

LinkedIn Ads

GA4

HubSpot

Job description

This role owns paid acquisition from planning through reporting, with real responsibility for budget and for turning spend into qualified pipeline. A strong candidate has several years of running B2B paid campaigns, can show pipeline results rather than just clicks, and is comfortable in spreadsheets, analytics tools and ad platforms. The job is onsite in San Francisco five days a week.

How it fits the AI era

AI tools can speed up ad copy variations, audience research, creative testing and reporting, so more experiments can run in less time. Judgment still stays human: choosing where budget goes, reading what the numbers really mean, and understanding what makes an engineer or platform lead trust a message about cloud costs.

How it builds AI experience

Pump sells to companies with large cloud bills, so this role offers practice reaching technical buyers in an AI and developer tools space. Someone could build AI experience by using AI assistants to draft and test ad variants, summarize campaign data, and speed up attribution analysis, then showing which of those changes improved pipeline.

Worth showing

• Pipeline results from paid spend
• Budget ownership with CAC targets
• Google and LinkedIn Ads depth
• GA4 and HubSpot reporting
• A/B testing track record

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Pump.co

A free platform that, the company says, cuts a company's AWS, GCP and Azure bills by pooling many customers' cloud spend to unlock volume discounts, without engineering work.