Paid Media, Senior Manager

Jobgether; United States; Remote; USD 120,000 - 190,000; Full time

Benefits offered by this job

Remote work within the United States

Health insurance

Flexible work environment

Professional development

Collaboration with cross-functional, <

Job summary

Jobgether is seeking a senior paid media leader to own the end-to-end strategy for digital acquisition. You will manage multi-channel campaigns, optimize budgets, and align with Sales, Product Marketing, and Finance to drive pipeline in the United States and North America.

You will leverage Google Ads, LinkedIn, and display networks, with analytics and Salesforce reporting to inform decisions. Remote-friendly role with strategic ownership and growth opportunities.

Qualifications

• 8+ years of digital marketing experience, including 5+ years of hands-on paid search management across Google, Bing, and LinkedIn.
• Proven experience delivering multi-channel paid media strategies including ABM and enterprise targeting.
• Strong track record generating pipeline, meetings, and revenue through paid media.
• Experience forecasting spend and ROI, and reallocating budgets by performance.
• Advanced proficiency with Google Analytics, GA4, and Salesforce reporting.

Responsibilities

• Own end-to-end paid media strategy and execution across Google Ads, Bing Ads, LinkedIn Advertising, display networks, and other digital channels.
• Develop audience targeting, keyword strategies, bidding, creative concepts, budget allocation, and landing-page optimization.
• Drive improvements across the paid acquisition funnel from ad engagement to qualified opportunities.
• Optimize investments based on ROI, CAC, pipeline contribution, and lead quality.
• Establish an experimentation roadmap covering audiences, keywords, creative, and landing pages.
• Analyze campaigns and translate tests into actionable recommendations to scale initiatives.
• Own weekly/monthly reporting across platforms, GA, and Salesforce with clear insights into pipeline and revenue impact.
• Forecast spend and pipeline, manage channel budgets, and adjust investments by performance trends.
• Collaborate with Sales, Marketing Ops, Product Marketing, Web, Design, and Content teams for alignment.
• Develop campaigns targeting enterprise buyers in the United States and North America.
• Identify new channels and technologies to improve performance and acquisition.

Skills

Digital marketing

Paid search management

ABM / account-based marketing

Analytics & measurement

Budget forecasting

Cross-functional collaboration

Education

Bachelor's degree

MBA (advantage)

Tools

Google Ads

Bing Ads

LinkedIn Advertising

Google Analytics

Google Tag Manager

Salesforce (SFDC)

Marketo

Job description

Accountabilities

• - Own the end-to-end paid media strategy and execution across Google Ads, Bing Ads, LinkedIn Advertising, display networks, and other relevant digital acquisition channels.
• - Develop audience targeting, keyword strategies, bidding approaches, creative concepts, budget allocation, and landing page optimization plans aligned with pipeline and revenue objectives.
• - Drive continuous improvements across the paid acquisition funnel, from initial ad engagement and search intent to landing page conversion and qualified sales opportunities.
• - Optimize advertising investments based on return on investment (ROI), customer acquisition cost (CAC), pipeline contribution, and lead quality rather than relying solely on clicks, impressions, or lead volume.
• - Establish and manage a structured experimentation roadmap covering audiences, keywords, ad creative, messaging, offers, bidding strategies, and landing page experiences.
• - Analyze campaign results, identify growth opportunities, and translate testing outcomes into actionable recommendations that improve efficiency and scale successful initiatives.
• - Own weekly and monthly performance reporting across advertising platforms, Google Analytics, and Salesforce, providing clear insights into campaign effectiveness, pipeline generation, and revenue impact.
• - Forecast advertising expenditure and pipeline contribution, manage channel budgets, and make informed investment decisions based on performance trends and business priorities.
• - Partner with Sales Development Representatives, Sales, Marketing Operations, Product Marketing, Web, Design, and Content teams to align paid campaigns with ideal customer profiles, target accounts, product launches, and broader marketing initiatives.
• - Develop and execute campaigns targeting enterprise buyers, particularly in the United States and North American markets, while supporting commercial and SMB growth objectives.
• - Identify emerging advertising channels, technologies, and industry trends that can improve campaign performance and expand acquisition opportunities.
• - Explore and implement AI-powered tools and automation to enhance audience targeting, creative development, campaign optimization, reporting, and overall marketing efficiency.
• - Present performance insights, budget recommendations, and growth strategies to marketing, sales, and finance leadership, supporting data-driven decision-making across the organization.

Requirements:

• - At least 8 years of experience in digital marketing, preferably within a B2B SaaS environment, including a minimum of 5 years of hands‑on paid search management experience across Google Ads, Bing Ads, and LinkedIn Advertising.
• - Proven experience developing and executing multi‑channel paid media strategies spanning search, paid social, display advertising, and account‑based marketing (ABM).
• - Demonstrated success managing campaigns targeting enterprise buyers in the United States or broader North American markets.
• - A strong track record of generating qualified pipeline, sales meetings, and customer acquisition, with a clear understanding of how paid media contributes to revenue growth.
• - Experience managing substantial advertising budgets, forecasting spend and pipeline, and reallocating investment based on ROI, CAC, and channel‑level performance.
• - Advanced proficiency in Google Ads, Bing Ads, LinkedIn Advertising, Google Analytics, Google Tag Manager, and Salesforce (SFDC); familiarity with Marketo is an advantage.
• - Strong analytical capabilities and advanced spreadsheet skills, including Excel and Google Sheets, with experience in financial modeling, campaign forecasting, budget planning, and ROI analysis.
• - A solid understanding of digital attribution, conversion tracking, funnel optimization, audience segmentation, and performance measurement.
• - Excellent communication and presentation skills, with the ability to explain campaign performance and investment recommendations to Sales, Finance, and Marketing leadership.
• - Ability to collaborate effectively with geographically distributed teams and maintain regular working‑hour overlap with colleagues based in the United States.
• - A bachelor's degree in a relevant discipline; an MBA is considered an advantage.
• - Strong strategic thinking, commercial awareness, attention to detail, and a hands‑on approach to campaign optimization and problem‑solving.
• - A proactive, experimentation‑driven mindset with the ability to translate data into actionable insights, prioritize opportunities, and deliver measurable business outcomes.

Preferred qualifications:

• - Extensive experience building and scaling search engine marketing (SEM) programs for enterprise audiences.
• - A proven ability to influence enterprise pipeline growth through integrated paid acquisition strategies.
• - Familiarity with AI‑assisted marketing tools, campaign automation, and emerging technologies that improve advertising performance and operational efficiency.

Benefits:

• - Competitive compensation: A competitive compensation package aligned with experience and the scope of the role. The specific salary range is not disclosed in the original job description.
• - Remote work flexibility: A fully remote position based within the country of hire, subject to role requirements.
• - Healthcare coverage: Access to health, vision, and dental benefits, as described in the original benefits statement. Specific coverage details should be confirmed with the hiring team.
• - Work-life integration: A flexible working environment designed to support personal well‑being and professional responsibilities.
• - Strategic ownership: The opportunity to lead paid acquisition strategy and directly influence pipeline generation, customer acquisition, and revenue growth.
• - Cross‑functional collaboration: Work closely with Sales, Marketing, Product Marketing, Marketing Operations, and creative teams to deliver integrated growth initiatives.
• - Professional development: Opportunities to expand expertise in performance marketing, enterprise acquisition, budget optimization, and data‑driven growth strategy.
• - Marketing technology exposure: Opportunities to explore AI‑powered tools, automation, and emerging advertising technologies.
• - Collaborative culture: Join a team that values openness, teamwork, innovation, and continuous improvement.