Demand Generation Director — Real Estate Growth (Remote)

Lion Real Estate Group, LLC; Nashville (TN); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Medical Insurance

Health Savings Account

Dental Insurance

Vision Insurance

Life/AD&D coverage

Accident Insurance

Critical Illness Insurance

Hospital Indemnity

Pet Insurance

401(k) Retirement Savings Plan (6% Mat

Paid Time Off (Vacation, Sick Leave, H

Bereavement Leave

Holidays

Paid Parental Leave

Employee Assistance Program

Volunteer Time Off

Rewards Program

Job summary

Lion Real Estate Group is seeking a Director of Demand Generation in Nashville with oversight of demand generation strategy, budget and channels to drive occupancy across communities. You will lead digital and paid media, SEO, lead management, and cross-functional partnerships, ensuring consistent brand messaging and strong ROI.

Ideal candidate has 5+ years in demand gen with real estate or multi-location business, plus leadership of teams and multi-million budgets.

Qualifications

• 5+ years in demand generation or performance marketing, including 2+ years leading people
• Experience in multifamily, real estate or another multi-location, high-volume business
• Proven results with paid search, paid social, SEO and ILS channels
• Strong analytical skills, with experience building dashboards and attribution reports
• Experience managing a multi-million-dollar marketing budget and outside agencies
• Bachelor's degree in marketing, business or a related field, or equivalent experience

Responsibilities

• Strategy and budget: Build and manage the annual demand generation plan and marketing budget. Allocate spend by community based on occupancy, lease expirations and lead-to-lease performance.
• Digital and paid media: Own paid search, paid social, internet listing services (ILS), retargeting, and display. Optimize cost per lease, not just cost per lead.
• Website and SEO: Drive traffic and conversion on community websites. Oversee local SEO/GEO/AEO, listings and online reputation.
• Lead management: Make sure every lead is captured, routed and followed up on quickly. Partner with leasing teams on CRM workflows, call tracking and response times.
• Recovery campaigns: Launch targeted plans for acquisitions and communities that fall below occupancy targets.
• Resident retention: Support renewal campaigns with property management to achieve desired retention.
• Reporting and attribution: Report weekly on traffic, leads, tours, applications, leases and spend by source and community. Turn the data into clear actions.
• Vendors and agencies: Select and manage agencies, ILS partners and marketing technology providers. Hold them to performance and contract terms.
• Brand consistency: Keep messaging, creative and pricing presentation consistent across all channels and communities.
• Team leadership: Hire, coach and develop marketing team members, with a development plan for every team member and a ready successor for key roles. Work with training to transfer knowledge to onsite teams related to lead nurturing and marketing strategy.
• Cross-functional partnership: Work with Operations, Investments/Acquisitions, Learning & Development and regional leaders so marketing standards, training and tools reach every community.

Job description

Lion Real Estate Group is seeking a Director of Demand Generation in Nashville with oversight of demand generation strategy, budget and channels to drive occupancy across communities. You will lead digital and paid media, SEO, lead management, and cross-functional partnerships, ensuring consistent brand messaging and strong ROI.

Ideal candidate has 5+ years in demand gen with real estate or multi-location business, plus leadership of teams and multi-million budgets.