Brand Director: Real Estate Development Marketing

Southern Land Company; Nashville (TN); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

401k with a strong match

Paid time off

Job summary

A leading real estate development firm in Nashville seeks a Marketing Director to drive strategic marketing initiatives and brand development for community projects. The ideal candidate will have 7-10 years of marketing experience, a strong track record in driving sales growth, and expertise in both digital and traditional marketing channels. This role offers a competitive compensation package and the chance to work collaboratively across teams.

Qualifications

• 7-10 years of marketing experience in real estate development, hospitality, resort, or premium retail environments.
• Proven track record of driving sales growth through strategic marketing initiatives.
• Experience managing marketing budgets and measuring ROI.
• Background in new home building or real estate development preferred.

Responsibilities

• Lead comprehensive marketing initiatives for master-planned community developments.
• Develop and execute a distinctive community brand strategy.
• Manage the marketing budget and optimize allocations.
• Monitor social media engagement metrics and adjust content strategy.

Skills

Analytical Excellence

Digital Marketing Expertise

Content Creation

Leadership Skills

Communication

Project Management

Education

Bachelor's degree in Marketing, Advertising, Business, or related field

Tools

HubSpot CRM

Social Media Platforms

Job description

A leading real estate development firm in Nashville seeks a Marketing Director to drive strategic marketing initiatives and brand development for community projects. The ideal candidate will have 7-10 years of marketing experience, a strong track record in driving sales growth, and expertise in both digital and traditional marketing channels. This role offers a competitive compensation package and the chance to work collaboratively across teams.