Director, Demand Generation

Commercetools; Boston (MA); Hybrid; USD 163,000 - 200,000; Full time

Benefits offered by this job

Health & wellbeing benefits

Learning & development budget

Family Leave Plus

Equity participation program

Remote-friendly flexibility

Job summary

commercetools is seeking a Director of Demand Generation to own the global strategy and execution for generating pipeline across enterprise accounts. You will lead a multi-disciplinary team spanning ABX, Field & Regional Marketing, Digital, Web Experience, and Events, partnering with Sales and Revenue Operations to translate demand into revenue.

You will design integrated, multi-channel demand engines aligned with ARR targets, scale programs with a strong emphasis on data-driven results, and

Qualifications

• 10+ years of progressive demand generation leadership in enterprise B2B SaaS
• Experience with headless/composable commerce is a plus
• Ability to lead remote, cross-functional GTM teams

Responsibilities

• Strategic Growth Leadership: design and execute a multi-channel global demand engine aligned with ARR targets, expansion goals, and ICPs
• Team Scaling & Management: lead and grow a global team across ABX, Field Marketing, Digital, Web, and Events
• Pipeline Acceleration & ABX: architect ABX strategies for enterprise accounts, drive net-new logos and expansion globally
• Full-Funnel Optimization: track end-to-end conversion rates, pipeline velocity, ROMI and influenced pipeline
• Sales & GTM Alignment: unify marketing targets with sales pipelines and optimize handoffs
• Leverage AI to Build for Scale: implement AI-enabled ways of working to scale marketing results
• Budget & Performance Ownership: manage global demand gen budget with ROI analytics

Skills

Enterprise B2B SaaS leadership

Global team leadership

ABX & digital marketing

Data analytics & attribution

Cross-functional influence

AI capabilities & experimentation

Tools

CRM

Marketing Automation

Intent data engines

Job description

About commercetools

Real innovation starts with a strong foundation, and at commercetools, that comes from the perfect balance of our product and our people.

Behind every leap forward is a collective of builders, explorers, doers, makers, and problem-solvers.The kind of people who not only pioneered a more flexible approach to commerce architecture but also shaped the culture of experimentation that approach unlocked. Together they are the engine of commerce innovation today.

At commercetools, we power the next era of autonomous commerce for our customers. Whether it’s AI-driven solutions that help enterprises make smarter business decisions, bridging digital and physical shopping experiences, or enabling entirely new ways for industries to connect with their customers, we help the world’s most ambitious companies experiment, scale, and grow without limits.

Here the best idea wins, not the loudest voice. You will have the tools, trust, and space to not only build the future of commerce, but to build your own.

Your Impact

As our Director of Demand Generation, you’ll support the Marketing team by owning the global strategy and execution for generating pipeline across our target enterprise accounts. Leading a multi-disciplinary team spanning Digital Marketing, ABX, Field & Regional Marketing, Corporate Events, and Web Experience, you will partner closely with Sales and Revenue Operations to turn demand into predictable revenue.

You will:

• Strategic Growth Leadership: Design and execute an integrated, multi-channel global demand engine aligned with corporate ARR targets, market expansion goals, and key enterprise ICPs.
• Team Scaling & Management: Lead, mentor, and expand a high-performing global team across ABX, Field Marketing, Digital, Web, and Events—fostering a culture of experimentation, accountability, and commercial excellence.
• Pipeline Acceleration & ABX: Architect targeted Account-Based Marketing strategies for enterprise accounts, driving both net-new logos and expansion within existing accounts across North America, EMEA, APAC, and LATAM.
• Full-Funnel Optimization: Establish a rigorous, data-driven approach to track end-to-end conversion rates, pipeline velocity, CAC, ROMI and marketing-attributed/influenced pipeline across all channels.
• Sales & GTM Alignment: Serve as a core partner to Global Sales leadership, unifying marketing targets with sales pipelines, optimizing lead-to-opportunity handoffs, and continuously aligning GTM execution.
• Leverage AI to Build for Scale: Identify opportunities to scale marketing programs and outcomes by implementing new ways-of-working supported by AI capabilities.
• Budget & Performance Ownership: Manage the global demand gen budget, making agile resource-allocation decisions backed by ROI analytics and attribution models.

This role is hybrid, with three days a week spent in our Boston or London office.

What Sets You Apart

You're a creative problem-solver and systems builder who is wired to find solutions. You confidently dive into complex challenges and have a talent for making them simple for others. Your curiosity drives you to constantly grow and contribute to an environment of trust and teamwork.

Great ideas come from many paths, and your unique perspective matters more than checking every box. What matters most is the mindset you bring to the work.

You bring:

• Enterprise B2B Software Track Record: 10+ years of progressive demand generation leadership in enterprise B2B SaaS/software (experience in headless/composable commerce, middleware, or developer-centric infrastructure is a major plus).
• Global Team Leadership: Proven experience leading and inspiring remote, cross-functional GTM teams across multiple regions and time zones.
• Advanced ABX & Digital Native: Mastery of modern enterprise GTM plays, multi-touch attribution, data analytics, and modern martech stacks (CRM, Marketing Automation, Intent Data engines).
• Analytical Precision: A strong business acumen with a passion for pipeline math, unit economics, and data-backed decision-making.
• Cross-Functional Influence: Exceptional communication skills with a demonstrated ability to align product, sales, finance, and executive stakeholders around unified growth goals.
• AI Aptitude: A genuine curiosity for using AI tools and capabilities to work smarter and more effectively, paired with a drive to learn and put them into practice in your team.

Our Benefits

Because work and life are connected, our benefits are too. We’ve designed them to give you the security, flexibility, and opportunities you need to focus on what matters most.

Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health support

Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs

Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave, so you can spend more time with your new addition

Family Flex Program: Remote work for a number of days a year to support family connectivity

Our equity participation program allows you to share in our success

For more information on our benefits, visit this page.

Come as you are. Build with us.

Your unique perspective is essential to our success. We are committed to building a team that reflects the world around us because we know it’s the only way to build the future. We celebrate our differences and have created a hiring process that’s fair, inclusive, and designed to let your talent shine.

We proudly welcome applicants of every race, color, religion, gender identity, sexual orientation, age, and any other part of your identity that makes you who you are. As an equal opportunity employer, we believe that our strength lies in our diversity, and we invite you to be a part of our global community.

For more information on our diversity, equity, inclusion, and belonging practices, visit this page.

For US roles: Please note that compensation range pertains to base pay

US Pay Range

$163,000 — $200,000 USD