Marketing Manager — Financial Advisors & Asset Management

Northern Trust Corp; New York (NY); Hybrid; USD 158,000 - 276,000; Full time

Benefits offered by this job

Hybrid work model

Discretionary bonus program

Comprehensive benefits

Job summary

Northern Trust is seeking a dynamic Strategist to lead the Financial Advisor Client Marketing team within Asset Management Marketing. The role partners with the Head of Client Marketing to steer campaigns that engage financial advisors and raise awareness of our investment products and capabilities.

The ideal candidate brings 7–10+ years in Financial Advisor marketing, deep market knowledge, and strong cross-functional leadership.

Qualifications

• Experience in Financial Advisor marketing with measurable results.
• Strong understanding of financial markets and advisor needs.
• Experience with intermediary distribution channels (Wealth/RIAs/broker dealer).

Responsibilities

• Lead integrated marketing campaigns for Financial Advisor channels to support revenue goals.
• Write briefs and manage tactics across paid and owned media to drive awareness and leads.
• Translate client insights into multi-channel strategies using data-driven messaging.
• Collaborate with content, sales, product and investment stakeholders to align messaging.
• Develop and manage email and webinar campaigns in Marketo/On24.

Skills

Financial Advisor marketing

Financial markets understanding

Advisor channel knowledge

Team leadership

Cross-functional projects

Promotional copywriting

LinkedIn content management

Marketing tech proficiency

Education

Bachelor’s degree in marketing, communications or related area

Tools

Salesforce

Eloqua

Marketo

On24

Content management platforms

Job description

Northern Trust is seeking a dynamic Strategist to lead the Financial Advisor Client Marketing team within Asset Management Marketing. The role partners with the Head of Client Marketing to steer campaigns that engage financial advisors and raise awareness of our investment products and capabilities.

The ideal candidate brings 7–10+ years in Financial Advisor marketing, deep market knowledge, and strong cross-functional leadership.