Marketing Manager

Integral Ad Science; New York (NY); On-site; USD 69,000 - 119,000; Full time

Job summary

Integral Ad Science, based at our New York HQ, is seeking a Marketing Manager to join the Demand Generation team. You will drive regional activation of global campaigns across AMER, coordinating campaigns, webinars, and events in collaboration with the Global Marketing team.

You will work with Marketo, HubSpot, Salesforce, and webinar tools to optimize engagement and outcomes, reporting to the Senior Director, Demand Generation.

Qualifications

• 3+ years in integrated marketing or field marketing for ad-tech, digital advertising, or B2B SaaS.
• Experience supporting AMER programs within global campaign frameworks.
• Strong operational, planning, and post-event follow-up skills.

Responsibilities

• Support global campaigns: build, rollout, and regional activation across messaging and timelines.
• Run mid-funnel & digital programs: manage email nurtures, webinars, and digital engagement.
• Deliver end-to-end events: coordinate logistics, promotion, and execution for AMER activations.
• Cross-functional collaboration: adapt assets with Content, Communications, and Product Marketing for AMER audiences.
• Monitor campaign engagement, event ROI, and email metrics; recommend optimizations.

Skills

Campaign management

Email nurtures

Webinars

Event coordination

Cross-functional collaboration

Tools

Marketo

HubSpot

Salesforce

Webinar tools

Job description

Job Description
We are looking for a

Job Description
We are looking for a Marketing Manager to join our Demand Generation team. Reporting to the Senior Director, Demand Generation, you will serve as a key operational partner in executing the company’s marketing strategy across the Americas (AMER) and supporting global campaign rollouts. In this role, you will coordinate closely with cross-functional partners and the wider Global Marketing team. Based at Integral Ad Science HQ in New York, you will help drive regional revenue goals by activating global initiatives for the AMER market, executing day-to-day marketing programs, and ensuring the sales team is set up for success.

What You’ll Do

• Support Global Campaigns: Assist in the build, rollout, and regional activation of global integrated marketing campaigns, ensuring alignment across messaging and delivery timelines.
• Run Mid-Funnel & Digital Programs: Manage day-to-day email nurtures, webinars, and digital engagement tactics that advance prospects through the buyer’s journey.
• Deliver End-to-End Events: Coordinate logistics, digital promotion, and execution for AMER regional activations, industry conferences, and proprietary events in collaboration with our global events team.
• Cross Functional Collaboration: Partner with Content, Communications, and Product Marketing to adapt campaign assets, product updates, and brand promotions for the AMER audience, while working closely with regional sellers to deliver in market programs and follow-up assets.
• Results Oriented: Monitor campaign engagement, event ROI, and email metrics; use data to recommend optimizations for future programs.

What You’ll Need

• Experience: 3+ years of hands-on integrated marketing or field marketing experience within ad-tech, digital advertising, or B2B SaaS.
• Regional & Campaign Familiarity: Proven track record supporting programs across AMER while aligning with broader global campaign frameworks.
• Execution & Project Management: Strong operational skills with experience coordinating webinars, email nurtures, and in-person/virtual events from planning through post-event follow-up.
• Marketing Tech Stack: Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot), CRM systems (Salesforce/Hubspot), and webinar tools.
• Communication & Collaboration: Excellent written, verbal, and stakeholder management skills to work effectively across time zones and cross-functional teams.
• Industry Acumen: Solid understanding of the ad-tech and digital media ecosystem, data platforms, or programmatic advertising.

IAS Pay Transparency

The annualized base salary ranges for the primary location, and any additional locations are listed below. Our pay ranges are based on the work location. As part of IAS compensation package, we offer a comprehensive benefits package that includes paid time off, health insurance (medical, dental, vision) as well as PPO, HSA and FSA options and 401k with employer matching contributions. All full-time employee roles include competitive compensation and are eligible for an annual bonus and/or other incentive plans. Each candidate’s compensation package is based on multiple factors, but not limited to, geography, experience, skills, job duties, and business need.

Primary Location

US - New York, NY

Primary Location Base Pay Range

$69,300.00 - $118,800.00 Annual

About Integral Ad Science

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.

Equal Opportunity Employer

IAS is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.

California Applicant Pre-Collection Notice

We collect personal information (PI) from you in connection with your application for employment or engagement with IAS, including the following categories of PI: identifiers, personal records, commercial information, professional or employment or engagement information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment or engagement. For additional details or if you have questions, contact us at [e-mail].