AI-Driven Demand Gen Manager (Remote-Eligible)

Arcesium LLC; Tallahassee (FL); Hybrid; USD 140,000 - 160,000; Full time

Benefits offered by this job

Year-end bonus

Medical coverage

401k matching

Job summary

Arcesium LLC is seeking a Demand Generation Manager to join our Client and Partner Development team. You will plan, build, launch, and measure demand generation campaigns, from emails and nurture programs in our marketing automation platform to managing calendars with cross-functional teams including Sales, Marketing, and Product Marketing.

We value AI-forward thinking, and the role offers the opportunity to take this function to the next level by building agents and automations that improve

Qualifications

• 6+ years of demand generation experience, preferably with email campaigns.
• Hands-on experience building campaigns in marketing automation platforms (HubSpot preferred).
• Strong project management skills with ability to manage multiple campaigns.
• Knowledge of email deliverability, list health, A/B testing, analytics.
• Experience with LinkedIn and social media in B2B settings; collaboration with sales.
• Demonstrated ability to use AI to improve marketing workflows and outcomes.

Responsibilities

• Support the development of end-to-end demand generation campaigns, including building and deploying campaigns and emails in our marketing automation platform, maintaining ongoing nurture programs, and supporting additional campaigns as needed.
• Serve as project manager for demand generation campaigns, working within our project management tool to manage workflow, cadence, and priorities across stakeholders.
• Manage and execute the social media plan in support of demand generation campaigns, including collaborating with the sales team to develop a LinkedIn subject matter expert strategy and content plan.
• Stay abreast of best practices in campaign testing, and apply a wide variety of elements, approaches, and media across campaign activities to continually improve results.
• Help measure campaign performance, email health, and overall marketing channel performance, and translate findings into clear recommendations for the team.
• Identify and build AI into processes including agents and workflow automations, to improve campaign implementation, quality, personalization, and reporting.

Skills

Demand generation

Email campaigns

Marketing automation (HubSpot)

Project management (ClickUp)

LinkedIn strategy

AI in marketing

Tools

HubSpot

ClickUp

LinkedIn

Job description

Arcesium LLC is seeking a Demand Generation Manager to join our Client and Partner Development team. You will plan, build, launch, and measure demand generation campaigns, from emails and nurture programs in our marketing automation platform to managing calendars with cross-functional teams including Sales, Marketing, and Product Marketing.

We value AI-forward thinking, and the role offers the opportunity to take this function to the next level by building agents and automations that improve