Demand Gen Lead: Agent-First ABM & Growth Architect

Paces; New York (NY); Hybrid; USD 140,000 - 170,000; Full time

Benefits offered by this job

Hybrid work in Brooklyn office

Health, dental and vision insurance

401(k) match

Paid holidays & PTO

Competitive equity compensation

Job summary

Paces is building the development engine for renewable infrastructure and power projects in Brooklyn, NY. We are seeking a Demand Generation Lead to own the pipeline strategy, ABM programs, and multi-channel campaigns that scale with an agent-first approach.

Based in Williamsburg, you will partner with Sales and Product Marketing to sharpen ICPs, measure funnel performance, and drive pipeline that turns into revenue.

Qualifications

• 5-8 years in demand generation or ABM in B2B SaaS.
• Direct ABM experience with multi-channel programs.
• Hands-on experience designing or deploying AI agents for marketing workflows.
• Experience partnering with sales on pipeline targets.
• Strong analytical fluency and funnel metrics.

Responsibilities

• Own demand generation strategy, channel mix, and measurement.
• Lead account-based marketing motion and target account lists.
• Design and operate AI agents for outbound personalization and pipeline reporting.
• Launch full-funnel attribution to tie spend to revenue.
• Collaborate with Sales and Product Marketing to optimize ICP.

Skills

Analytical thinking

Cross-functional collaboration

Sales alignment

Data-driven storytelling

Tools

HubSpot

6sense

Demandbase

Job description

Paces is building the development engine for renewable infrastructure and power projects in Brooklyn, NY. We are seeking a Demand Generation Lead to own the pipeline strategy, ABM programs, and multi-channel campaigns that scale with an agent-first approach.

Based in Williamsburg, you will partner with Sales and Product Marketing to sharpen ICPs, measure funnel performance, and drive pipeline that turns into revenue.