Demand Gen Lead

Paces (YC S22); New York (NY); On-site; USD 140,000 - 170,000; Full time

Benefits offered by this job

401(k) match

Health insurance

Dental insurance

Vision insurance

PTO & holidays

Hybrid work in Brooklyn

Job summary

Paces is seeking a Demand Gen Lead to accelerate renewable infrastructure go-to-market from our Brooklyn base. You’ll own the demand engine, drive ABM programs, and orchestrate AI agents to power marketing workflows, partnering with Sales and Product Marketing to sharpen ICP and optimize CAC.

Hybrid work in Williamsburg, Brooklyn, ~3 days per week, with a competitive equity package and health benefits. Join a mission-driven team building a climate-positive future through software and services

Qualifications

• 5-8 years in demand generation or ABM in B2B SaaS.
• Hands-on ABM: segmentation, target accounts, multi-channel programs.
• Agent-first role design and operation for marketing workflows.
• Expertise with marketing automation, attribution, and ABM tooling.
• Experience partnering with sales on pipeline targets and SLAs.

Responsibilities

• Build a repeatable pipeline engine across paid, organic, ABM, events.
• Lead ABM motion: segmentation, target lists, personalized programs.
• Design and operate AI agents for marketing workflows.
• Launch full-funnel attribution linking spend to pipeline and revenue.
• Collaborate with Sales and Product Marketing to sharpen ICP.
• Own the demand gen strategy, channel mix, and bench quality.

Skills

Demand generation

ABM

Marketing automation

Attribution

ABM tooling

Tools

HubSpot

6sense

Demandbase

Job description

Demand Gen Lead

Brooklyn, NY

Marketing

In office

Full-time

The Opportunity

In the next 30 years, the world will transform every part of the built environment to be climate positive green infrastructure. But today’s renewable energy development process can’t move fast enough to meet global goals. Paces exists to change that. We are providing software and services to accelerate power development and unlock one of the greatest opportunities of our time: transforming how infrastructure gets built and ensuring it’s built with renewable energy.

Our Solution

Paces is building the development engine for renewable infrastructure and power projects. We have built Agentic AI that automates early-stage due diligence and pairs it with in-house expertise to accelerate late-stage diligence. The result: projects move from siting to construction-ready in a fraction of the time. Our platform streamlines siting, interconnection, and permitting for renewable energy and data center developers, real estate firms, EV charging companies, and more.

Our Team

Our team consistently reports that working at Paces offers the most impactful, meaningful work of their careers. Based in Brooklyn, New York, we’ve brought together incredible individuals with experience from technology and energy industry leaders including Meta AI, DeepMind, and Tesla, many high growth startups,TotalEnergies, Con Edison and GE.

We released the Paces Agent earlier this year and have an ambitious product roadmap to deliver on our mission.

Paces is growing rapidly and looking for exceptional people to join who want to have a massive positive climate impact while building a great culture! We are looking for a Demand Generation Lead to join our Marketing team, reporting directly to the VP of Marketing.

What You’ll Achieve

• Build an efficient, repeatable pipeline engine: paid, organic, ABM, events and partnerships - that compounds instead of resetting every quarter.
• Establish and lead Paces’ account-based marketing motion, including but not limited to: segmentation, target account lists, and personalized programs aimed at solar, BESS, and data center developers.
• Orchestrate an agent-first operation: design, deploy, and operate a bench of specialized AI agents - outbound personalization, conversion-signal monitoring, pipeline and attribution reporting - that do real production work from day one.
• Launch full-funnel attribution so every dollar of spend and every agent’s output ties directly to pipeline and revenue and optimizes CAC.
• Partner directly with Sales and Product Marketing to sharpen ICP targeting based on what’s converting in the market.
• Own the demand generation strategy, channel mix, and the quality bar for your agent bench - kill what isn’t compounding, double down on what is.

Requirements

• 5-8 years in demand generation or ABM, including roles owning pipeline/SAL targets in a B2B SaaS environment.
• Direct, hands-on ABM experience - segmentation, target account selection, personalized multi-channel programs, and the results to back up the experience.
• This is an agent-first role: you’ll design and operate AI agents as your core execution layer, so real hands-on experience building or deploying agents/automations for marketing workflows is essential.
• Expertise with marketing automation, attribution, and ABM tooling (e.g., HubSpot, 6sense, Demandbase, or similar).
• Experience partnering directly with sales leadership on pipeline targets and handoff SLAs.
• Strong analytical fluency. You think in funnels and conversion, are comfortable owning funnel metrics end-to-end, and enjoy presenting to business partners and leadership, leading with insights.

About You

• Leading a bench of agents to get the work done genuinely excites you - this is an agent-first role by design.
• You think in systems and repeatable engines as a way to scale and accelerate campaign impact.
• You default to data over opinion, but don’t let analysis paralysis slow you down.
• You communicate crisply with sales and leadership, translating performance into business impact they can act on.
• You want to build the pipeline motion for a category that’s still being defined, not maintain a playbook that already exists.

Bonus Points

• Prior hands-on experience building or deploying AI agents/automations in a marketing or RevOps context.
• Experience marketing to a technical or infrastructure-adjacent buyer (energy, construction, real estate, industrial software).
• Familiarity with the energy transition, power markets, or climate/energy policy landscape.

Compensation and Benefits

• $140,000- $170,000 annual compensation
• Competitive equity compensation
• 401(k) match
• Health, dental and vision insurance
• Paid company holidays & PTO
• Hybrid work in the office in Williamsburg, Brooklyn ~3x per week

About Paces

If you’re a builder who wants to actively construct a more climate positive future, join us!

We are enabling the climate optimum use for all the world’s land and are thought leaders in the evolving data center and renewables markets.

We have world class customers and are growing!

We’ve raised $18M+ led by Navitas Capital, Resolute Ventures and Y Combinator.