Demand Gen Growth Leader - Multi-Channel Acquisition

Fictiv; San Francisco (CA); On-site; USD 155,000 - 185,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K

Parental leave

Job summary

MISUMI Americas, a division of MISUMI Group, seeks a Director of Demand Generation to lead the demand-gen strategy and acquisition engine, partnering with Growth Marketing leadership to shape the roadmap and drive high-value customers. This role requires a builder mindset, strong analytics, and cross-functional collaboration.

The position is based in the San Francisco Bay Area, with a focus on funnel quality, ROI, and collaboration with Sales and Product marketing to optimize activation and

Qualifications

• Experience leading demand-gen at scale.
• Proven ability to align MQs and pipeline with Sales.
• Strong analytical discipline and ROI focus.
• Thrives in fast-growing environments.

Responsibilities

• Own lead generation and nurture from first touch to purchase.
• Plan multi-channel programs including organic and paid.
• Forecast budgets with ROI framework.
• Develop acquisition roadmap and new channel experiments.
• Collaborate with Sales and Product marketing to improve activation and conversion.

Skills

Demand generation

Cross-functional leadership

Analytics & measurement

Multi-channel acquisition

Budget forecasting

Experimentation mindset

Job description

MISUMI Americas, a division of MISUMI Group, seeks a Director of Demand Generation to lead the demand-gen strategy and acquisition engine, partnering with Growth Marketing leadership to shape the roadmap and drive high-value customers. This role requires a builder mindset, strong analytics, and cross-functional collaboration.

The position is based in the San Francisco Bay Area, with a focus on funnel quality, ROI, and collaboration with Sales and Product marketing to optimize activation and