Growth Marketing Lead: Demand Gen & Revenue

Fictiv; United States, Northern America, Americas; Hybrid; USD 155,000 - 185,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401K plan

Parental leave

And much, much more

Job summary

MISUMI Americas is seeking a Director of Demand Generation to lead the demand generation strategy and acquisition engine, in close partnership with the Director of Performance Marketing. This leader will report to the VP of Growth Marketing and shape the roadmap for driving demand and converting prospects into high‑value customers.

This role requires a builder who thrives on experimentation, analytical rigor, and cross‑functional collaboration across Growth, Sales, and Product.

Qualifications

• Own lead generation and nurture strategies from first touch to purchase.
• Develop multi-channel programs across organic and paid channels.
• Forecast budgets with a clear ROI framework.
• Lead end-to-end acquisition lifecycle and drive top-of-funnel volume.
• Partner with sales to align targets, MQLs, and revenue goals.

Responsibilities

• Own acquisition roadmap and identify new high-performing channels.
• Produce content, ads, and creative assets to support campaigns.
• Forecast acquisition budgets and measure ROI across channels.
• Collaborate with Sales, Product, and Lifecycle Marketing to improve activation.
• Run experiments to optimize signup-to-SQL and revenue conversion.

Skills

Lead generation

Multi-channel acquisition

ROI framework

Experimentation

Cross-functional partnering

Vendor management

Job description

MISUMI Americas is seeking a Director of Demand Generation to lead the demand generation strategy and acquisition engine, in close partnership with the Director of Performance Marketing. This leader will report to the VP of Growth Marketing and shape the roadmap for driving demand and converting prospects into high‑value customers.

This role requires a builder who thrives on experimentation, analytical rigor, and cross‑functional collaboration across Growth, Sales, and Product.