Head of Global Demand & Revenue Growth

Factory; San Francisco (CA); On-site; USD 250,000 - 350,000; Full time

Job summary

Factory is seeking a strategic, data-driven Vice President of Demand Generation to build and lead a predictable, scalable growth engine that owns demand creation, pipeline generation, and opportunity acceleration across the customer journey.

This role will partner with Sales, Product, Product Marketing, Marketing Operations, and Customer Success. It is onsite 5 days a week in San Francisco or New York, focused on connecting product engagement to revenue and accelerating acquisition.

Qualifications

• 10+ years in B2B marketing with 5+ years leading revenue/demand generation teams.
• Experience leading global demand generation, field marketing, and partner marketing.
• Built scalable pipeline programs in high-growth environments.
• Strong ability to connect product signals, marketing engagement, and sales outreach.
• Proven budget management and governance with measurable outcomes.

Responsibilities

• Build and execute a full-funnel B2B revenue marketing strategy from awareness to pipeline to revenue.
• Lead global demand generation, field marketing, and partner programs with clear priorities.
• Own pipeline targets, acquisition efficiency, and marketing contribution to revenue.
• Define integrated programs across digital, events, partners, and ABM channels.
• Align product usage and buyer intent with sales-ready opportunities.
• Establish enterprise narratives, segmentation, and shared operating rhythms.
• Create measurement, forecasting, and reporting frameworks for GTM priorities.
• Lead annual/quarterly planning, budgets, technologies, and agency partnerships.

Skills

Revenue marketing

Demand generation

B2B marketing

Global programs

Forecasting & analytics

Budget management

Cross-functional leadership

CRM & marketing automation

AI in marketing

Executive communication

Tools

HubSpot

Marketing automation

Analytics platforms

CRM systems

Job description

Factory is seeking a strategic, data-driven Vice President of Demand Generation to build and lead a predictable, scalable growth engine that owns demand creation, pipeline generation, and opportunity acceleration across the customer journey.

This role will partner with Sales, Product, Product Marketing, Marketing Operations, and Customer Success. It is onsite 5 days a week in San Francisco or New York, focused on connecting product engagement to revenue and accelerating acquisition.