Demand Gen Field Marketing Lead for ABM & Events

Jobtailor; San Francisco (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor in the San Francisco Bay Area seeks a results-driven Demand Generation Manager to own outbound demand generation end-to-end, including targeting, sequencing, and experimentation. You will partner with sales to convert pipeline and drive ABM-style campaigns.

Candidates bring 3+ years of demand generation experience in a startup-like environment, strong ownership, and comfort with ambiguity. Experience with events, ABM, and field marketing is a plus, with ability to commute to San Mateo

Qualifications

• 3+ years of demand generation experience with a track record of driving measurable results.
• Experience turning early-stage signals (events, social engagement, outbound) into qualified pipeline.
• Comfortable owning outbound campaigns and event-driven demand generation end-to-end.
• Startup experience or genuine comfort with startup pace.
• High ownership mindset, bias for action, and comfort operating in ambiguity.
• Nice to have: field marketing or ABM experience.
• Nice to have: early SDR/sales-development experience transitioned into marketing.
• Nice to have: community or partnerships experience.
• Nice to have: existing personal network or presence on LinkedIn.
• Nice to have: B2B/enterprise exposure.
• Demand-generation experience is required; a background only in large-company marketing is a dealbreaker.
• Based in the San Francisco Bay Area and able to commute to San Mateo for occasional in-person meetings.

Responsibilities

• Own the outbound demand generation channel end-to-end, including targeting, sequencing, experimentation, and scaling
• Own demand generation around events, including booth messaging, on-site content, side events, and follow-up
• Focus on audience and narrative while a dedicated events manager handles vendor logistics, booth build, and on-site setup
• Partner with Founding Growth (Marketing) on event and channel strategy
• Build lightweight ABM-style campaigns for key accounts and segments
• Adapt broader company campaigns to specific accounts or customer segments
• Run experiments across channels and scale what converts
• Turn event attendance, LinkedIn engagement, and outbound replies into marketing-qualified leads and pipeline
• Track and report on sourced/influenced pipeline, event ROI, and channel performance
• Work closely with sales on qualified-lead handoff into the pipeline

Skills

Campaign Management

Lead Generation

Event Marketing

ABM Strategy

Data Analysis

Performance Tracking

Audience Targeting

Content Development

Experimentation

Sales Collaboration

Job description

Jobtailor in the San Francisco Bay Area seeks a results-driven Demand Generation Manager to own outbound demand generation end-to-end, including targeting, sequencing, and experimentation. You will partner with sales to convert pipeline and drive ABM-style campaigns.

Candidates bring 3+ years of demand generation experience in a startup-like environment, strong ownership, and comfort with ambiguity. Experience with events, ABM, and field marketing is a plus, with ability to commute to San Mateo