Demand Creation Lead, Amazon

Kimberly-Clark USA; Washington; Hybrid; USD 120,000 - 165,000; Full time

Job summary

Kimberly-Clark USA is seeking a Demand Creation Lead for Amazon to own end-to-end growth across Feminine Care and Child Care. You will drive demand creation, integrate retail media and partnerships, and guide a full‑funnel strategy to maximize volume, share and profit.

This role requires 5+ years in consumer promotion and Amazon advertising, with a track record of leading cross‑functional teams and managing sizeable media budgets.

Qualifications

• 5+ years of experience in consumer promotion, field sales and marketing.
• Experience in consumer packaged goods (CPG) preferred.
• Minimum 1+ years experience in Amazon or performance media, ideally with budgets $10M+.

Responsibilities

• Lead cross‑functional collaboration to deliver holistic demand creation strategies across Brand, Media, and Amazon Advertising.
• Develop insight‑led, full‑funnel programs integrating retail media, organic levers, and partnerships.
• Own annual Amazon marketing strategy, plan, and budget development; allocate investments to balance demand creation and capture.

Skills

Consumer promotion

Field sales

Marketing

Amazon experience

Education

MBA / Master’s degree

Job description

Demand Creation Lead, Amazon

Job Description

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional® At Kimberly-Clark, it's all here for you-innovation, growth, and the chance to make a real impact.

You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you'll help us deliver better care for billions of people around the world. It starts with YOU.

Lead strategic marketing planning and execution to drive holistic demand creation across the Feminine Care and Child Care Amazon business, integrating retail media, organic levers, and enterprise media partnerships to both create and capture demand. Own demand creation on Amazon, influencing shoppers across the full path to purchase and ensuring a cohesive, full‑funnel approach. Provide marketing and consumer expertise to support the development of integrated business plans that efficiently deliver volume, share, and profit objectives. Strengthen strategic partnership with Amazon by aligning brand imperatives to customer business models and delivering actionable insights and thought leadership.

About You

Job responsibilities include:

• Lead cross‑functional collaboration across Brand, Enterprise Media, Media Analytics, Customer Teams, agencies, and Amazon Advertising to deliver holistic demand creation strategies.
• Actively participate in Digital Pods to drive cross‑functional objectives, accelerate decision‑making, and ensure coordinated execution across media, content, and commerce.
• Develop insight‑led, full‑funnel programs that integrate retail media, organic levers (Brand Stores, PDPs, content), and enterprise media partnerships to create and capture demand across the Amazon ecosystem.
• Partner with agencies and Amazon Advertising to design, activate, and optimize strategies that ladder to brand and customer objectives.
• Build and scale a strong test‑and‑learn culture by defining customer‑specific learning agendas, executing experiments, and applying data‑driven insights to continuously improve performance.
• Lead annual Amazon marketing strategy, plan, and budget development; strategically allocate investment to balance demand creation and demand capture while delivering volume, share, and profit targets.
• Own 360 launch go‑to‑market demand plans across Feminine Care and Child Care to drive sustainable growth and support brand equity.
• Serve as the primary customer contact for demand creation, insights, and joint business planning, strengthening partnerships through collaborative programs and shared growth initiatives.
• Provide Digital Commerce leadership and strategic thought partnership within the broader marketing organization, delivering clear POVs, actionable insights, and recommendations to inform enterprise decision‑making.
• Own on‑site retail media, affiliate, and organic demand levers, and collaborate with social, national, and video teams to ensure cohesive full‑funnel strategies and a seamless end‑to‑end customer journey into Amazon.
• Set optimization and measurement direction for demand creation efforts, defining success metrics, learning agendas, and decision frameworks; partner with analytics and agency teams to interpret performance reporting and translate insights into clear optimization actions and strategic recommendations.

To succeed in this role, you will need the following qualifications:

• 5+ years' experience in consumer promotion, field sales and marketing.
• Experience should include consumer packaged goods (CPG) industry.
• Minimum 1+ years experience in Amazon or performance media, ideally with budgets $10M+.

Preferred (not essential, but desired) :

• Master's degree or MBA is preferred.
• Experience working with large retail accounts is preferred.

Total Benefits

We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.

Here are just a few of the benefits you'd enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com

Flex That Works at Kimberly-Clark

We believe great work happens when people come together with purpose. That's why we offer a flexible work model that blends remote work with intentional in-person collaboration - helping you connect, grow, and innovate while maintaining the balance you value.

To Be Cons

Led by Purpose. Driven by You.