eCommerce and Digital Marketing Manager

Kimberly-Clark; Chicago (IL); Hybrid; USD 106,000 - 131,000; Full time

Benefits offered by this job

Medical, dental, vision

On-site fitness center

Flexible savings accounts

Income protection insurance

Education/Relocation/Childcare support

Job summary

Kimberly-Clark is seeking an E‑Commerce Digital Marketing Manager to drive omnichannel growth across Amazon, Walmart, and other pure play partners. You will develop comprehensive digital plans, optimize budgets, and analyze ROI to deliver revenue targets.

You’ll collaborate with sales, marketing, and distributors to elevate performance and launches for KCP’s product portfolio. You will lead campaigns, improve organic ranking via keyword research, and manage day-to-day budgets while partnering

Qualifications

• Bachelor’s degree with 3+ years marketing, eCommerce, or online merchandising experience.
• Demonstrated ability in campaign analysis and commercial program optimization.
• Experience developing and executing commercial marketing plans.
• Demonstrated ability in ROI analysis and commercial program optimization.
• Working knowledge of digital KPIs.
• Budget planning and management experience.
• First-class influencing skills in a large matrixed organization.
• Strong analytical, interpersonal and project-management skills.
• Must be detail-oriented and deadline focused.
• Previous experience leading cross-functional teams in planning and execution.
• Able to work in a matrix organization driving collaboration across functions and stakeholders.
• History of working with sales, marketing teams and large customers to drive growth initiatives.
• Able to inspire, motivate and lead cross-functional teams to achieve outstanding results.
• Experience with Amazon and Walmart Advertising.

Responsibilities

• Analyze Amazon, Walmart and Pure Play data and develop actionable plans to optimize performance.
• Create and maintain digital marketing plans to improve sales performance.
• Develop SEO strategies and product launches for growth.
• Manage budgets and build business cases for incremental investments.
• Optimize PPC campaigns to meet sales and margin goals.
• Oversee advertising strategy across Sponsored Products/Brands/Display and coordinate with Creative team.

Skills

Marketing experience

eCommerce

ROI analysis

Digital KPIs

Budget management

Cross-functional leadership

Attention to detail

Deadline oriented

Stakeholder collaboration

Amazon/Walmart advertising

Education

Bachelor’s degree

Job description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. The eCommerce Digital Marketing Manager will support the delivery of Kimberly-Clark Professional’s strategic business plan and “must-win” focus on omnichannel growth. The primary purpose of this position is to recommend, execute and analyze digital marketing programs to meet defined revenue and ROI targets. This role will be responsible for developing a comprehensive digital marketing plan, in conjunction with sales, for Amazon and other KCP Pure play eCommerce partners and managing the ongoing optimization of budget allocations to ensure the highest return on investments. This role will frequently interact with key distributors such as Amazon and Walmart in developing KCP’s digital marketing strategy. In this role, you will:

• Analyze Amazon, Walmart and Pure Play data and sales analytics and create actionable plans to manage the fast-evolving operational metrics and requirements to maintain a top performing account.
• Create and maintain Amazon and Walmart marketing plans to improve and build upon the sales performance of KCP’s portfolio.
• Develop strategies to improve the organic ranking of KCP products, including continuous keyword research, and identify white space to accelerate growth of the existing portfolio of products. Plan and execute product launches for all new products for fast sales growth in key categories.
• Manage day-to-day A&P budget and develop the business case to secure incremental investments based on historical program performance
• Optimize PPC campaigns to achieve sales and margin goal. Collaborate with the cross-functional teams to optimize marketing campaigns and launch new ones by analyzing results of advertising data to plan digital marketing strategies as well as promotions.
• Oversee strategy and execution of Sponsored Products/Brands/Display advertising. Develop creative, work with Creative team, and write copy. Troubleshoot any issues that arise through moderation, A/B testing and track performance.
• Explore and implement marketing and deals (promotions, coupons, Lightning Deals, Amazon Live, Posts, virtual product bundles)
• Work with eCommerce Data Analyst, 3P Advertising and Marketing Platform to develop robust reporting tools and KPI’s to understanding consumer behavior, advertising ROI, measuring organic search ranking.
• Actively monitor and react to competitive landscape (pricing, promotions, reviews, content, and other elements that drive customer purchase decisions).
• Prioritize work with Amazon and Walmart Channel Managers to build business plans that include development and execution of e-commerce strategy for Amazon and Walmart by leveraging SEO, consumer relevant content, promotions, paid marketing. This position will also be responsible for building business plans to expand on Walmart.com and also collaborate with the Category Managers to dive deep into sales and consumer data to identify category insights that optimize marketing plans and generate new product development ideas. Additionally, build and share best practices in eCommerce demand generation with marketing, sales, global eCommerce and other relevant teams About Us Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you. At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark. Led by Purpose. Driven by You. About You You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business. In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following

qualifications

• Bachelor’s degree with 3+ years marketing, eCommerce, or online merchandising experience.
• Demonstrated ability in campaign analysis and commercial program optimization
• Experience developing and executing commercial marketing plans
• Demonstrated ability in ROI analysis and commercial program optimization
• Working knowledge of digital KPIs
• Budget planning and management experience
• First-class influencing skills, including experience working within a large matrixed organization.
• Strong analytical, interpersonal and project-management skills
• Must be detail-oriented and deadline focused
• Previous experience leading cross-functional teams in planning and execution
• Able to work in a matrix organization driving collaboration across functions and stakeholders
• History of working with sales, marketing teams and large customers to drive growth initiatives
• Able to inspire, motivate and lead cross-functional teams to achieve outstanding results
• Demonstrative positive energy to effectively represent KCP internally and externally Preferred:
• Experience with Amazon and Walmart Advertising
• History of working with sales, marketing teams and large customers to drive growth initiatives

Benefits

• Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
• Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
• Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
• Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
• Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

Fine print

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check. Veterans and members of the Reserve and Guard are highly encouraged to apply. Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion. #LI-Hybrid Salary Range: 105,740 – 130,620 USD. At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.

Skills

A/B Testing, Advertising, Advertising Creative, Analysis Skills, Best Practices, Budget Management, Budgeting, Business Case, Business Plan, Campaigns, Career Development, Category Management, Channel Management, Childcare, Consumer Advertising, Consumer Goods and Services, Creative Writing, Cross-Functional, Customer Experience, Customer Relations, Customer/Client Research, Customer/Consumer Behavior, Data Analysis, Demand Generation, Detail Oriented, Distribution Channel, Establish Priorities, International Sales, Interpersonal Skills, Keyword Research, Leadership, Market Share, Marketing, Marketing Campaign, Marketing Plan, Marketing Strategy, Matrix Management, Meet Sales Quota, Metrics, News Reporting, Online Marketing, Online Product Merchandising, Outbound Marketing, Pay-Per-Click Advertising, Performance Analysis, Performance Metrics, Pricing, Product Development, Product/Service Launch, Project/Program Management, Reporting Skills, Return on Investment (ROI), Revenue Growth, Revenue Planning, Sales, Sales Analysis, Sales Campaigns, Search Engine Optimization (SEO), Search Ranking, Strategic Planning, Sustainability, Team Lead/Manager, Team Player, Testing, Time Management, eCommerce, eCommerce (B2X) Marketing, eCommerce Sales

About the Company

Kimberly-Clark Kimberly-Clark makes the essentials for a better life with well-known brands that matter every day – at home, school, work, and on the go. Throughout our 142 years, we have challenged conventional wisdom to innovate products that better meet the needs of consumers. We have created new categories with top brands like Kleenex®, and redefined categories with Huggies® and U by Kotex®. While growing our $20+ billion global business, we help build careers through collaborative teams that push boundaries and engaging experiences and endless opportunities to work with some of the world's most recognized brands. Our 42,000 employees are changing the world for the better, too, generously giving back to communities and causes around the globe. If innovative thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark. Company Size: 10,000 employees or more Industry: All Founded: 0 Website: http://www.kimberly-clark.com