Demand Creation Lead, Amazon

Kimberly-Clark Corporation; Bellevue (WA); Hybrid; USD 140,000 - 173,000; Full time

Job summary

Kimberly-Clark Corporation in Bellevue is seeking a Demand Creation Lead to own cross‑functional Amazon strategies, driving holistic demand creation and coordinated execution with Brand, Media Analytics, and agencies. You will shape 360 campaigns, optimize performance, and manage annual budgets to hit volume, share and profit targets.

The role leverages 5+ years in consumer promotion within CPG, with experience in Amazon or performance media and a preference for MBA.

Qualifications

• 5+ years in consumer promotion, field sales and marketing in a CPG environment.
• Experience with large retail accounts is preferred.
• Minimum 1+ years in Amazon or performance media, budgets $10M+.
• Master’s degree or MBA is preferred.

Responsibilities

• Lead cross-functional collaboration with Brand, Enterprise Media, and Amazon Advertising to deliver demand creation strategies.
• Drive full‑funnel programs integrating retail media, content and partnerships to create demand on Amazon.
• Partner with agencies to design and optimize strategies aligned to brand and customer objectives.
• Define learning agendas and run experiments to improve performance with data-driven insights.
• Lead annual Amazon marketing strategy, plan, and budget, balancing demand creation with demand capture.
• Own 360 launch go-to-market demand plans for Feminine and Child Care to drive growth and brand equity.
• Serve as primary customer contact for demand creation and joint business planning.
• Provide Digital Commerce leadership and actionable insights to inform enterprise decisions.
• Oversee on-site retail media, affiliate, and organic demand levers with cross-team coordination.
• Set optimization and measurement direction, translating performance to strategic recommendations.

Skills

Consumer marketing

CPG experience

Amazon Advertising

Education

MBA preferred

Tools

Amazon Advertising

Job description

Demand Creation Lead, Amazon Job Description Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional® At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground‑breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

Job Responsibilities

• Lead cross‑functional collaboration across Brand, Enterprise Media, Media Analytics, Customer Teams, agencies, and Amazon Advertising to deliver holistic demand creation strategies.
• Actively participate in Digital Pods to drive cross‑functional objectives, accelerate decision‑making, and ensure coordinated execution across media, content, and commerce.
• Develop insight‑led, full‑funnel programs that integrate retail media, organic levers (Brand Stores, PDPs, content), and enterprise media partnerships to create and capture demand across the Amazon ecosystem.
• Partner with agencies and Amazon Advertising to design, activate, and optimize strategies that ladder to brand and customer objectives.
• Build and scale a strong test‑and‑learn culture by defining customer‑specific learning agendas, executing experiments, and applying data‑driven insights to continuously improve performance.
• Lead annual Amazon marketing strategy, plan, and budget development; strategically allocate investment to balance demand creation and demand capture while delivering volume, share, and profit targets.
• Own 360 launch go‑to‑market demand plans across Feminine Care and Child Care to drive sustainable growth and support brand equity.
• Serve as the primary customer contact for demand creation, insights, and joint business planning, strengthening partnerships through collaborative programs and shared growth initiatives.
• Provide Digital Commerce leadership and strategic thought partnership within the broader marketing organization, delivering clear POVs, actionable insights, and recommendations to inform enterprise decision‑making.
• Own on‑site retail media, affiliate, and organic demand levers, and collaborate with social, national, and video teams to ensure cohesive full‑funnel strategies and a seamless end‑to‑end customer journey into Amazon.
• Set optimization and measurement direction for demand creation efforts, defining success metrics, learning agendas, and decision frameworks; partner with analytics and agency teams to interpret performance reporting and translate insights into clear optimization actions and strategic recommendations.

Qualifications

• 5+ years’ experience in consumer promotion, field sales and marketing.
• Experience should include consumer packaged goods (CPG) industry.
• Minimum 1+ years experience in Amazon or performance media, ideally with budgets $10M+.
• Preferred (not essential, but desired): Master’s degree or MBA is preferred.
• Experience working with large retail accounts is preferred.

Led by Purpose. Driven by You.

Total Benefits

We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you. Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.

Flex That Works at Kimberly-Clark

We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in‑person collaboration — helping you connect, grow, and innovate while maintaining the balance you value.

Salary Range

140,320 – 173,360 USD At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.

Primary Location Bellevue Sales Office Additional Locations Worker Type Employee Worker Sub-Type Regular Time Type Full time

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. Employment is subject to verification of local policies. Employment is subject to verification of pre‑screening tests which may include drug screening, background check, and DMV check. Veterans and members of the Reserve and Guard are highly encouraged to apply. Kimberly-Clark will support in‑country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.

Kimberly-Clark and its trusted brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull‑Ups, GoodNites, Intimus, Neve, Plenitud, Sweety, Softex, Viva and WypAll, are an indispensable part of life for people in more than 175 countries by helping individuals experience more of what's important to them. We use sustainable practices that support a healthy planet, build stronger communities, and ensure our business thrives for decades to come. To learn more about the company's 150-year history of innovation, visit kimberly-clark.com.