Brand Strategy Director – Auto & Content

Financialnarrative; Plano (TX); On-site; USD 187,300 - 213,700; Full time

Job summary

Financialnarrative is seeking a Director for Brand Marketing and Content to lead consumer-focused strategies at Capital One Auto, located in Plano, TX. This pivotal role involves shaping brand positioning and overseeing impactful marketing campaigns across various channels.

The ideal candidate boasts 10+ years in brand marketing, championing a team while employing a data-driven approach for customer engagement. This position offers a competitive salary ranging from $187,300 to $213,700.

Qualifications

• 10+ years in Brand, Marketing, or Communications.
• 5+ years of people management experience.
• Experience in financial services or auto industry preferred.

Responsibilities

• Develop and execute brand strategy aligned with business objectives.
• Lead integrated marketing campaigns across direct-to-consumer channels.
• Ensure consistency in brand voice and identity.
• Collaborate with teams to enhance customer experience.

Skills

Brand marketing experience

Strategic mindset

Multi-channel marketing expertise

Leadership and team management

Data-driven decision making

Exceptional storytelling skills

Education

Bachelor's Degree or military experience

Master’s degree in Marketing or Business (preferred)

Job description

Financialnarrative is seeking a Director for Brand Marketing and Content to lead consumer-focused strategies at Capital One Auto, located in Plano, TX. This pivotal role involves shaping brand positioning and overseeing impactful marketing campaigns across various channels.

The ideal candidate boasts 10+ years in brand marketing, championing a team while employing a data-driven approach for customer engagement. This position offers a competitive salary ranging from $187,300 to $213,700.