Database Marketing Campaign Analyst

Horizontal Talent; Minneapolis (MN); Hybrid; USD 51,000 - 98,000; Full time

Job summary

Horizontal Talent is seeking a SAS Marketing Campaign Analyst to join a collaborative marketing analytics team. In a hybrid role, you will plan, build, and execute data-driven campaigns for business banking initiatives using SAS, SQL, and related tools.

You will translate business needs into data requirements, launch campaigns, perform data quality checks, and collaborate with marketing, product, and other stakeholders to keep campaigns on track in a fast-paced environment.

Qualifications

• 5+ years in database marketing or marketing analytics.
• 5+ years SAS coding experience.
• Strong SQL skills and data quality focus.
• Bachelor’s degree in analytics, CS, or math.

Responsibilities

• Translate business needs into campaign data requirements and execution plans.
• Build and launch marketing campaigns from start to finish using SAS and related tools.
• Perform quality checks on campaign data and outputs to help ensure accuracy and alignment with requirements.
• Partner with marketing, product, and other internal teams to support key business initiatives.
• Coordinate deliverables with internal and external stakeholders to keep campaigns moving forward.
• Support multiple projects at once while meeting deadlines and maintaining strong attention to detail.

Skills

SAS coding

SQL

Data analytics

Campaign operations

Relational databases

Data quality

Communication

Independent work

Education

Bachelor’s degree in analytics/CS/math

Tools

Azure

Python

Synapse

Databricks

Job description

Join a collaborative marketing analytics team as a SAS Marketing Campaign Analyst focused on planning, building, and executing data-driven campaigns for business banking initiatives. This hybrid role offers the opportunity to work cross-functionally with internal partners while using SAS, SQL, and other tools to deliver high-quality campaign results in a fast-paced environment.

Responsibilities

• Translate business needs into clear campaign data requirements and execution plans.
• Build and launch marketing campaigns from start to finish using SAS and related tools.
• Perform quality checks on campaign data and outputs to help ensure accuracy and alignment with requirements.
• Partner with marketing, product, and other internal teams to support key business initiatives.
• Coordinate deliverables with internal and external stakeholders to keep campaigns moving forward.
• Support multiple projects at once while meeting deadlines and maintaining strong attention to detail.

Skills

• 5+ years of experience in database marketing, campaign operations, marketing analytics, or a related field.
• 5+ years of SAS coding experience.
• Strong SQL skills and technical aptitude.
• Experience working with relational databases and data from multiple source systems.
• Excellent attention to detail and commitment to data quality.
• Strong written and verbal communication skills.
• Ability to work independently and collaborate effectively across teams.
• Solid problem-solving skills and the ability to manage work in a deadline-driven environment.
• Bachelor’s degree in analytics, computer science, applied mathematics, or equivalent work experience.

Preferred Skills

• Experience with cloud-based tools such as Azure, Python, Synapse, or Databricks.
• Background in business banking marketing campaigns.
• Financial services experience.
• Basic project management experience and ability to see work through from start to finish.
• Experience using Adobe Workfront or a similar work management platform.
• Familiarity with campaign delivery in a fast-paced, cross-functional environment.

Horizontal is committed to fostering a workplace where diversity, equity, and inclusion are valued and respected. We welcome candidates from all backgrounds and experiences who share a collaborative, inclusive mindset.

By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.

Applications will be accepted for 4 weeks.

For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement.

Check out all we have to offer and how you can become part of the Horizontal Talent Team.

The pay range for this role is $37 - $71 per hour based on qualifications and experience.