Marketing Information Manager I – Campaign Planner

Jobtailor; Arizona; On-site; USD 70,000 - 110,000; Full time

Job summary

Bank of America seeks a marketing analytics professional to support pre-campaign targeting analytics for demand generation. You will interface with Strategic Marketing Managers, Data Science Engineers, DBAs, and Legal/Risk/Compliance partners to identify audiences for Bank products.

You will translate BRD specifications into code, run pre-sizing analytics, ensure compliant use of data, and feed targeted assets into channels such as email, direct mail, apps, ATMs, and statements using UNICA and

Qualifications

• High school diploma or equivalent.
• Basic understanding of relational database structures.
• Familiarity with Python, SAS, SQL, UNICA, Salesforce Marketing Cloud, or similar tools, with eagerness to improve.
• Ability to translate BRD into detailed targeting specifications.
• Detail oriented.
• Excellent verbal and written communication.
• Ability to communicate complex issues to varied audiences.
• Experience in a fast-paced environment with multiple priorities.
• Project management experience.
• Knowledge of direct marketing campaign process (DOE construction, design, measurement, tracking).
• Experience in the financial industry (desired).
• Willingness to challenge status quo.

Responsibilities

• Support marketing operations through targeting analytics for demand generation.
• Interface with Strategic Marketing Managers, Data Science Engineers, Database Administrators, and Legal/Risk/Compliance partners.
• Identify targeted audiences qualified for Bank of America products and services.
• Capture strategic ideas and identify key data sources.
• Convert specifications into code.
• Run initial pre-sizing analytics of marketing opportunities.
• Serve as subject matter expert for product eligibility parameters.
• Ensure permissible and legal use of targeting data aligns with legal, risk, and compliance expectations.
• Feed targeted list assets into online and offline channels including email, direct mail, authenticated webpages, authenticated mobile apps, ATMs, monthly statements, outbound and inbound call centers, and financial centers.
• Manage projects, explore data, size populations, extract data, design experiments, conduct legal review of data usage, and manage offline/online channels.

Skills

Python

SAS

SQL

Project Management

Direct Marketing

Education

High School Diploma

Tools

UNICA

Salesforce Marketing Cloud

Job description

• Support marketing operations through design, development, and delivery of pre-campaign targeting analytics for demand generation marketing


• Interface with Strategic Marketing Managers, Data Science Engineers, Database Administrators, and Legal/Risk/Compliance partners


• Identify targeted audiences qualified for Bank of America products and services


• Capture strategic ideas and identify key data sources


• Convert specifications into code


• Run initial pre-sizing analytics of marketing opportunities


• Serve as subject matter expert for product eligibility parameters


• Ensure permissible and legal use of targeting data aligns with legal, risk, and compliance expectations


• Feed targeted list assets into online and offline channels including email, direct mail, authenticated webpages, authenticated mobile apps, ATMs, monthly statements, outbound and inbound call centers, and financial centers


• Manage projects, explore data, size populations, extract data, design experiments, conduct legal review of data usage, and manage offline/online channels

Requirements

• Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent


• Basic understanding of relational database structures and principles


• Basic exposure and/or experience using Python, SAS, SQL, UNICA, Salesforce Marketing Cloud or other database access tools, with a strong desire to build greater proficiency


• Ability to build and interpret business requirements documents (BRD) and translate requirements into detailed targeting specifications


• Detail oriented


• Excellent verbal and written communication skills


• Ability to communicate complex issues to technical and non-technical audiences, front line workers, and senior executives


• Experience working in a fast-paced environment and managing multiple priorities


• Project management experience


• Knowledge of direct marketing campaign process including DOE construction, campaign design, measurement and tracking (desired)


• Experience working in the financial industry (desired)


• Willingness to question the status quo and lead peer capability improvement initiatives (desired)

Core Competencies

Demonstrates expertise in marketing operations through analytics, project management, and compliance with legal and risk standards. Proficient in data extraction and targeting specifications to support demand generation marketing efforts.

Highest-signal resume keywords

• Python


• SAS


• SQL


• Project Management


• Direct Marketing Campaign Process

Hard Skills

• Relational Database Structures


• Data Extraction


• Targeting Specifications


• Business Requirements Documents


• Pre-Campaign Targeting Analytics

Soft Skills

• Detail Oriented


• Excellent Verbal Communication


• Excellent Written Communication


• Ability to Manage Multiple Priorities

Industry Keywords

• Financial Industry


• Legal Compliance


• Risk Management


• Demand Generation Marketing

Tools & Technologies

• UNICA


• Salesforce Marketing Cloud