Marketing Analytics Architect: Predictive Insights Leader

Kyndryl; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Kyndryl seeks a Marketing Analytics & Data Science Lead to advance measurement, audience intelligence, and predictive analytics across marketing channels and customer lifecycles.

The role blends deep analytics with business acumen, translating complex models into actionable strategies for growth and efficiency. You will collaborate with marketing, digital, operations, and data teams globally.

Qualifications

• Bachelor's degree in a relevant field; 5+ years in marketing analytics or related analytics.
• Advanced SQL across large datasets.
• Proficiency with Python, R, or similar tools.
• Experience developing predictive models, scoring, segmentation, or analyses used in business decisions.
• Understanding attribution, funnel measurement, and marketing performance evaluation.
• Experience with CRM, marketing automation, data warehouse, and measurement platforms.
• Ability to independently scope, lead and deliver complex analytics projects.
• Strong communication and data storytelling skills to influence senior stakeholders.
• Experience leveraging AI and machine learning techniques to automate analyses.

Responsibilities

• Evolve marketing measurement frameworks and attribution methodologies that quantify marketing’s contribution to pipeline, revenue, and growth.
• Develop multi-touch attribution approaches, influence measurement strategies, and channel contribution models to guide investments.
• Identify measurement gaps and improve data collection, tagging, and platform integrations for reporting accuracy.
• Design and develop predictive models for marketing effectiveness, including scoring and lifecycle analysis.
• Apply statistical techniques and machine learning to identify patterns and opportunities in large datasets.
• Translate analytical findings into practical recommendations that improve conversion, pipeline, and ROI.
• Develop audience segmentation frameworks for ABM and personalized campaigns.
• Present analytical findings and strategic recommendations to senior marketing leaders.

Skills

Advanced SQL

Python

R

Predictive modeling

Data storytelling

Marketing analytics

AI/ML techniques

Stakeholder influence

Problem solving

Education

Bachelor's degree

Master's degree

Tools

Power BI

CRM

Data Warehouse

Job description

Kyndryl seeks a Marketing Analytics & Data Science Lead to advance measurement, audience intelligence, and predictive analytics across marketing channels and customer lifecycles.

The role blends deep analytics with business acumen, translating complex models into actionable strategies for growth and efficiency. You will collaborate with marketing, digital, operations, and data teams globally.