Data Scientist - B2B Demand Gen & Growth Analytics

OpenAI; California (MO); On-site; USD 120,000 - 180,000; Full time

Job summary

OpenAI is seeking a Data Scientist to lead measurement, experimentation, and decision science for B2B demand generation. You will connect marketing activity to qualified pipeline and revenue across channels, campaigns, and accounts.

Collaborate with Marketing, Sales, RevOps, Finance, Product, and Engineering to instrument data, improve CRM data quality, and scale AI-native insights for growth.

Qualifications

• 10+ years in a quantitative role such as Data Science or Growth Analytics with B2B marketing experience.
• Expertise in experimentation and causal inference for multi-touch marketing.
• Strong SQL and Python proficiency with marketing data integration.
• Ability to translate analyses into marketing decisions and strategies.

Responsibilities

• Define north-star, leading, and guardrail metrics for B2B demand generation.
• Design and execute measurement and experimentation strategies across channels.
• Analyze channel, campaign, and account-segment performance to drive revenue.
• Partner with Marketing, Sales, RevOps, Finance, Product, and Engineering.
• Build AI-native measurement workflows using LLMs and agents.

Skills

Experimentation

Causal Inference

SQL

Python

Marketing Analytics

B2B Demand Gen

Data storytelling

Job description

OpenAI is seeking a Data Scientist to lead measurement, experimentation, and decision science for B2B demand generation. You will connect marketing activity to qualified pipeline and revenue across channels, campaigns, and accounts.

Collaborate with Marketing, Sales, RevOps, Finance, Product, and Engineering to instrument data, improve CRM data quality, and scale AI-native insights for growth.