Data Science and Analytics_04

OMD; Los Angeles (CA); On-site; USD 40,000 - 75,000; Full time

Job summary

OMD in Los Angeles seeks a Marketing Data Analyst to join the Marketing Science team. You will support measurement plans, produce campaign analyses, and develop dashboards using Datorama and Tableau.

The role requires a university degree and at least one year of data and analytics experience in advertising or digital consulting; strong communication and problem-solving skills are essential.

Qualifications

• Experience in integrated marketing related to media and/or customer journey development.
• Expertise in audience-based marketing and data-driven advertising.
• Analytic problem-solving and ability to clarify strategic issues related to data.
• Strong problem-solving skills to drive issues to resolution.
• Excellent communication skills and comfort working in ambiguous situations.

Responsibilities

• Execute the measurement plan.
• Produce campaign reports and analyses according to measurement plans.
• Develop dashboards in data visualization tools such as Datorama and Tableau.
• Ongoing data QA to ensure data used for reporting and analysis is accurate.
• Develop observations and actionable insights around campaign results.
• Data storytelling of results and analyses in presentation decks/slides.
• Present reports and proposals to clients during monthly and weekly phone calls.
• Partner with Planning and Investment teams on budget and plan optimization.

Skills

Integrated marketing

Audience marketing

Data analytics

Budgeting

ROI development

Communication

Ambiguity tolerance

Education

University degree

Tools

Datorama

Tableau

Job description

Job Description

The Marketing Science team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Agency

Omd

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Responsibilities

• Executing the measurement plan
• Production of campaign reports and analyses according to measurement plans
• Development of dashboards in data visualization tools such as Datorama and Tableau
• On‑going data QA to ensure data used for reporting and analysis is accurate
• Development of observations and actionable insights around campaign results
• Data storytelling of results and analyses in presentation decks/slides
• Presenting reports and proposals to clients during monthly and weekly phone calls

Internal Facing Responsibilities

• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget/plan optimization
• Keep in front of industry trends and developments by engaging in training

Required Skills

• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
• Expertise in audience‑based marketing and data‑driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics
• Problem‑solving skills to drive issues to resolution
• Stellar communication skills
• Comfortable working in ambiguous situations

Education and Experience

A university degree and 1+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting. Knowledge of agency‑side media campaign planning and execution process is desirable, but not required.

California: $40,000.00-$75,000.00

Equal Opportunity Employer

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.