Senior Analyst, Business Analytics

Hearts & Science; New York (NY); Hybrid; USD 40,000 - 75,000; Full time

Job summary

Hearts & Science in New York seeks a Senior Analyst to join the Marketing Science team. You will perform hands-on analysis, coordinate small projects, and collaborate with strategy and investment teams to meet client goals.

Responsibilities include executing measurement plans, producing campaign reports, building Tableau dashboards, and delivering data-driven insights in client presentations.

Qualifications

• Experience in integrated marketing related to media and/or customer journey development.
• Ability to extract actionable insights from high-volume data to inform decisions.
• Expertise in audience-based marketing and data-driven advertising.
• Analytical problem-solving and clear communication of strategic issues.

Responsibilities

• Execute the measurement plan and ensure data quality for reporting.
• Produce campaign reports and analysis aligned to measurement plans.
• Develop dashboards in data visualization tools (Tableau).
• Present reports and proposals to clients during reviews.
• Collaborate with Strategy and Investment teams on budgets and plans.

Skills

Integrated marketing analytics

Actionable insights from data

Audience-based marketing

Problem-solving

Strong communication

Ambiguity handling

Education

Bachelor's degree

Tools

Tableau

Job description

Job Description

The Marketing Science team is pivotal in the delivery of modern agency services. We partner with strategy and investment teams to deliver on and exceed our clients’ business goals.

Agency

Hearts & Science

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Job Description

The Marketing Science team is pivotal in the delivery of modern agency services. We partner with strategy and investment teams to deliver on and exceed our clients’ business goals.

Senior Analyst focuses on hands‑on analysis and execution with team coordination. Their tasks include analyzing data, producing insights, managing small projects, and collaborating with other teams. Is expected to have strong technical foundation and emerging leadership abilities.

External Facing Responsibilities

• Executing the measurement plan
• Production of campaign reports and analysis to measurement plans
• Development of dashboards in data visualization tools ie. Tableau
• On‑going data QA to ensure data used for reporting and analysis is accurate
• Development of observations and actionable insights around campaign results
• Data storytelling of results and analyses in presentation decks/slides
• Presenting reports and proposals to clients during monthly and weekly phone calls

Internal Facing Responsibilities

• Partner with the Strategy and Investment teams on annual budget setting, media plan development, and ongoing budget / plan optimization.
• Keep in front of industry trends and developments by engaging in training
• Project manages key monthly deliverables, tapping junior offshore team members for support

Required Skills

• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
• Can extract actionable insights from high volume, multi-dimensional data to investigate complex business problems and inform decision making
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as related to data and analytics. Problem-solving skills to drive issues to resolution.
• Stellar communication skills
• Comfortable working in ambiguous situations

Education and Experience

• A university degree and 1+ years of data and analytics experience in advertising, management consulting, marketing, or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

$40,000 - $75,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

$40,000 - $75,000