Executive Director, Analytics

Omnicom Media; Chicago (IL); Hybrid; USD 154,000 - 220,000; Full time

Job summary

Omnicom Media in Chicago seeks an Executive Director of Business Analytics to lead data-driven marketing sciences across a portfolio of clients. You will define data strategies, integrate diverse data sources, and provide strategic advisory to unlock opportunities for growth.

The role emphasizes leadership, client collaboration, and end-to-end analytics innovation. The team collaborates with Planning and Investment to craft budgets, plans, and advanced analytics solutions, while mentoring staff

Qualifications

• 13+ years of data and analytics experience in advertising or consulting.
• Proven leadership and client relationship skills.
• Strong communication and presentation abilities.

Responsibilities

• Set strategy and roadmaps for marketing sciences across client portfolios.
• Define data strategy and integrate 1st/2nd/3rd party data.
• Advise clients on how data drives business opportunities.
• Lead and mentor team members; manage growth and skills.
• Develop audience solutions with Planning and Investment teams.

Skills

Marketing analytics

Data strategy

Audience-based marketing

Leadership

Communication

Coaching

Project management

Education

University degree

13+ years analytics

Job description

Agency

Omnicom Media

Job Function

Strategy and Planning

Job Subfunction

Research and Insights

Job Description

Executive Director, Business Analytics

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Responsibilities

• External facing responsibilities:
• Set the vision, strategy and roadmap to deliver bleeding-edge marketing sciences solutions on your portfolio of clients.
• Defining and executing the data strategy: Uncover data needs/opportunities and develop a practical roadmap to get maximum value from 1st, 2nd and 3rd party data through integration and augmentation.
• Develop relationships with clients by providing strategic advisory on how data and analytics can help unlock strategic opportunities.
• Encourage creative use of data to solve client’s business challenges and support client’s growth, in close alignment with Planning and Investment teams.
• Provide thought leadership around analytics, research, measurement, and ad-technology concepts / methods / tools.
• Develop best in class audience solutions, in collaboration with Planning and Investment teams.
• Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.).
• Investigate the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.
• Lead and mentor direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build and expand skills.

Internal Facing Responsibilities

• Provide methodological support, coaching, training and advice to your direct reports and to the broader teams.
• Recruit new talent.
• Lead the development of playbooks for audience and measurement activities to help standardize the delivery of high-quality marketing sciences services across the agency.
• Build the pipeline and be responsible for the revenue goals of Marketing Sciences.
• Actively help to develop and grow DTA offerings by contributing to POVs and exchanging knowledge with colleagues at OM
• Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events.

Required Skills

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
• Comfortable working in ambiguous situations
• Passionate about driving change by adopting emerging technologies in the advertising space

Education and Experience

• A university degree and 13+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

United States $154,000.00 - $220,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

United States $154,000.00 - $220,000.00