Manager, Business Analytics

PHD; New York (NY); On-site; USD 50,000 - 95,000; Full time

Job summary

PHd in New York is seeking a Business Analytics professional to drive client insights within the agency's analytics team. You will collaborate with planning and investment groups to support campaigns and business goals.

The role requires a university degree with 3–4 years of data analytics experience in advertising or related consulting. Strong communication, leadership and data-driven storytelling skills are essential for success.

Qualifications

• University degree and 3–4 years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Experience with marketing analytics data sources and measurement.
• Strong ability to translate complex analyses into clear business insights.
• Demonstrated leadership and ability to manage client relationships.

Responsibilities

• Build deep understanding of client strategic issues and competitive position.
• Develop and execute measurement plans and deliverables; ensure timely completion.
• Communicate insights clearly and create actionable narratives for clients.
• Lead, mentor and train analysts on analytics approaches and storytelling.
• Present reports and POVs to clients via phone and in person.
• Contribute to consumer segmentation and audience identification processes.
• Design tests to measure incremental impact of media on outcomes.
• Manage cross-functional day-to-day tasks and priorities.

Skills

Marketing analytics

Integrated marketing

Audience-based marketing

Analytic problem solving

Client relationship

Communication & presentation

Team leadership

Training & coaching

Ambiguity tolerance

Emerging ad tech

Education

University degree + 3-4 years data analytics

Job description

Job Description

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Agency

PHd

Job Function

Strategy and Planning

Job Subfunction

Research and Insights

Responsibilities

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• Participate in the measurement plan development and execution
• Ensure timely follow through on all scheduled and ad hoc deliverables
• Generate and communicate clear, compelling and actionable insights, constructing insightful narratives through sophisticated analytic techniques
• Lead, mentor and train analysts
• Present reports, POVs and other materials to clients on a regular basis over the phone and in person
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.

Internal Facing Responsibilities

• Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget/plan optimization.
• Recruit new talent
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build/expand skills.
• Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events

Required Skills

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
• Comfortable working in ambiguous situations
• Passionate about driving change by adopting emerging technologies in the advertising space

Education and Experience

A university degree and 3-4 years of data and analytics experience in advertising, management consulting, marketing or digital consulting

Additional Information

Knowledge of agency-side media campaign planning and execution process is desirable, but not required.

Location & Salary

New York: $50,000.00-$95,000.00

Equal Employment Opportunity Statement

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.