Data Science and Analytics_08M

OMD; Los Angeles (CA); On-site; USD 225,000 - 255,000; Full time

Job summary

Omnicom’s Business Analytics team drives modern agency services by tightly aligning with planning and investment teams to exceed client goals. The role leads bleeding-edge marketing sciences, defines data strategies, and builds trusted client relationships across portfolios.

We focus on audience solutions, measurement, and analytics leadership, partnering with planning and investment teams to set budgets and optimize plans. This is a high-impact, senior leadership role in the US market.

Qualifications

• Experience with 1st and 3rd party data solutions, data lakes and data clean rooms.
• Experience in integrated marketing, media, and customer journey development.
• Expertise in audience-based marketing and data-driven advertising.
• Ability to translate business problems into data-driven solutions.
• Proven leadership and client relationship skills.
• Strong communication and presentation skills for diverse stakeholders.

Responsibilities

• Set vision, strategy and roadmap for marketing sciences solutions across client portfolios.
• Define and execute data strategy to maximize value from data sources.
• Advise clients on data and analytics to unlock opportunities.
• Encourage data-driven approaches to client business challenges.
• Provide thought leadership on analytics, measurement and ad-technology concepts.
• Develop audience solutions with Planning and Investment teams.
• Advise client leads on audience strategy and budget optimization.
• Mentor and develop junior team members.

Skills

Marketing analytics

Data strategy

Audience-based marketing

Client relationship

Leadership

Communication

Project management

Ambiguity handling

Emerging technologies in advertising

Education

University degree + 13+ years analytics experience

Job description

Job Description

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Agency

Omd

Job Function

Strategy and Planning

Job Subfunction

Research and Insights

Job Description

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Responsibilities

• External facing responsibilities:
• Set the vision, strategy and roadmap to deliver bleeding‑edge marketing sciences solutions on your portfolio of clients.
• Defining and executing the data strategy: Uncover data needs/opportunities and develop a practical roadmap to get maximum value from 1st, 2nd and 3rd party data through integration and augmentation.
• Develop relationships with clients by providing strategic advisory on how data and analytics can help unlock strategic opportunities.
• Encourage creative use of data to solve client’s business challenges and support client’s growth, in close alignment with Planning and Investment teams.
• Provide thought leadership around analytics, research, measurement, and ad‑technology concepts / methods / tools.
• Develop best in class audience solutions, in collaboration with Planning and Investment teams.
• Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.).
• Investigate the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.
• Lead and mentor direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build and expand skills.

Internal Facing Responsibilities

• Provide methodological support, coaching, training and advice to your direct reports and to the broader teams.
• Recruit new talent.
• Lead the development of playbooks for audience and measurement activities to help standardize the delivery of high‑quality marketing sciences services across the agency.
• Build the pipeline and be responsible for the revenue goals of Marketing Sciences.
• Actively help to develop and grow Marketing Sciences offerings by contributing to POVs and exchanging knowledge with colleagues at Annalect and in the broader OMG network.
• Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events.

Required Skills

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience‑based marketing and data‑driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem‑solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
• Comfortable working in ambiguous situations
• Passionate about driving change by adopting emerging technologies in the advertising space

Education and Experience

A university degree and 13+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting Knowledge of agency‑side media campaign planning and execution process is desirable, but not required United States: $225,000.00-$255,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

United States: $225,000.00-$255,000.00