Senior Analyst, Business Analytics

Hearts & Science; Dallas (TX); On-site; USD 40,000 - 75,000; Full time

Job summary

Hearts & Science in Dallas seeks a Senior Analyst in Data and Analytics to perform hands-on analysis, manage small projects, and collaborate with cross-functional teams. You will extract insights from data, develop dashboards in Tableau, and help tell compelling data stories for campaigns.

The role partners with Strategy and Investment on budgets and media plan optimization. You’ll present reports to clients during regular calls and ensure data QA in a fast-paced agency environment.

Qualifications

• Experience in integrated marketing related to media and customer journey development.
• Ability to extract actionable insights from high-volume data to inform decisions.
• Expertise in audience-based marketing and data-driven advertising.
• Analytical and problem-solving skills to drive issues to resolution.
• Stellar communication skills.
• Comfortable working in ambiguous situations.

Responsibilities

• Executing the measurement plan.
• Production of campaign reports and analysis to measurement plans.
• Development of dashboards in data visualization tools such as Tableau.
• Ongoing data QA to ensure data used for reporting and analysis is accurate.
• Development of observations and actionable insights around campaign results.
• Data storytelling of results and analyses in presentation decks/slides.
• Presenting reports and proposals to clients during monthly and weekly calls.
• Partner with Strategy and Investment on budget setting, media plan development, and optimization.
• Keep abreast of industry trends through training.
• Project-manage key monthly deliverables with junior offshore teams.

Skills

Integrated marketing

Data analysis

Audience-based marketing

Communication skills

Ambiguity tolerance

Education

University degree

Job description

Job Description

The Marketing Science team is pivotal in the delivery of modern agency services. We partner with strategy and investment teams to deliver on and exceed our clients’ business goals.

Agency

Hearts & Science

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Job Description

The Marketing Science team is pivotal in the delivery of modern agency services. We partner with strategy and investment teams to deliver on and exceed our clients’ business goals.

Senior Analyst focuses on hands‑on analysis and execution with team coordination. Their tasks include analyzing data, producing insights, managing small projects, and collaborating with other teams. Is expected to have strong technical foundation and emerging leadership abilities.

External Facing Responsibilities

• Executing the measurement plan
• Production of campaign reports and analysis to measurement plans
• Development of dashboards in data visualization tools ie. Tableau
• On‑going data QA to ensure data used for reporting and analysis is accurate
• Development of observations and actionable insights around campaign results
• Data storytelling of results and analyses in presentation decks/slides
• Presenting reports and proposals to clients during monthly and weekly phone calls

Internal Facing Responsibilities

• Partner with the Strategy and Investment teams on annual budget setting, media plan development, and ongoing budget / plan optimization.
• Keep in front of industry trends and developments by engaging in training
• Project manages key monthly deliverables, tapping junior offshore team members for support

Required Skills

• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
• Can extract actionable insights from high volume, multi-dimensional data to investigate complex business problems and inform decision making
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as related to data and analytics. Problem-solving skills to drive issues to resolution.
• Stellar communication skills
• Comfortable working in ambiguous situations

Education and Experience

• A university degree and 1+ years of data and analytics experience in advertising, management consulting, marketing, or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

$40,000 - $75,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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For US Job Seekers

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$40,000 - $75,000