Marketing Data Enablement Manager

First Horizon Corp.; Miami, Northern (FL, KY); Hybrid; USD 110,000 - 165,000; Full time

Job summary

First Horizon Corp. is seeking a Marketing Data Enablement Manager who will lead a team of data analysts within the Marketing function.

This role focuses on delivering data-driven experiences for retail, small business, and commercial banking campaigns, connecting data pipelines across Salesforce Data Cloud, Databricks, and our marketing tech stack. You will partner with stakeholders to shape campaigns, manage ETL work, and ensure data quality and privacy compliance while enabling scalable,

Qualifications

• 5+ years leading a data engineering team in marketing/production.
• 2+ years with Data Cloud and Salesforce APIs.
• Strong collaboration across cross-functional teams and regulatory awareness.

Responsibilities

• Lead a small team of data analysts for campaigns.
• Define audience, segmentation, measurement across channels.
• Ensure data quality across sources.
• Design ETL processes and Alteryx workflows.
• Ensure compliance with privacy and consent.

Skills

Team leadership

Data storytelling

Stakeholder mgmt

ETL processes

Alteryx

Salesforce integration

Tools

Databricks

Salesforce Marketing Cloud

Alteryx

Salesforce Data Cloud

Job description

Location: On site at location listed in job posting.

The Marketing Data Enablement Manager is a member of the Marketing team, reporting to the VP, Marketing Data Enablement and Production Support. This position is responsible for leading a team of data analysts. Partnering with key stakeholders, the Marketing Data Enablement Manager shapes and delivers data driven, integrated customer and banker experiences within the Marketing technology stack and enables data pipelines necessary to launch and successfully manage Marketing campaigns and events. The person in this role will focus heavily on retail, small business, and commercial banking-related enablement and will serve as the main steward to advance the campaign and data delivery capabilities in the Marketing and Data Enablement space. This candidate possesses a demonstrated knowledge of industry leading platforms and tools related to banking core systems, CDPs, marketing automation, digital, sales and service, CX, CRM, Data Cloud, and personalization. The candidate can effectively analyze requirements and manage tasks to a deadline. This role will involve designing Alteryx workflows, ETL processes, connecting with data in Salesforce, Data Cloud, and Databricks, ensuring data and process quality, implementing consistent patterns and reusable components.

Summary of Position:

The Marketing Data Enablement Manager is a member of the Marketing team, reporting to the VP, Marketing Data Enablement and Production Support. This position is responsible for leading a team of data analysts. Partnering with key stakeholders, the Marketing Data Enablement Manager shapes and delivers data driven, integrated customer and banker experiences within the Marketing technology stack and enables data pipelines necessary to launch and successfully manage Marketing campaigns and events. The person in this role will focus heavily on retail, small business, and commercial banking-related enablement and will serve as the main steward to advance the campaign and data delivery capabilities in the Marketing and Data Enablement space. This candidate possesses a demonstrated knowledge of industry leading platforms and tools related to banking core systems, CDPs, marketing automation, digital, sales and service, CX, CRM, Data Cloud, and personalization. The candidate can effectively analyze requirements and manage tasks to a deadline. This role will involve designing Alteryx workflows, ETL processes, connecting with data in Salesforce, Data Cloud, and Databricks, ensuring data and process quality, implementing consistent patterns and reusable components.

Roles and Responsibilities:

• Lead a small team of data analysts focused on launching and supporting Marketing campaigns and projects in a fast-paced environment.
• Partner with the Analytics, Integrated Marketing and/or Brand Strategy teams to define audience, segmentation, and measurement requirements for program and campaign delivery across multiple channels.
• Work with cross-functional teammates to follow standard operating procedures to test and validate data processes for quality and accuracy.
• Ensure data accuracy and integrity across multiple sources and systems.
• Identify gaps and opportunities in process, quality, and efficiency, and recommend targeted adjustments.
• Adhere to regulatory and compliance requirements for industry privacy and consent.

Related Qualities:

• Must have strong oral and written communication skills, communicating complex findings in a clear and understandable manner.
• Be customer focused on understanding and appropriately drive innovative solutions.
• The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities.
• Demonstrated critical thinking skills, ability to accurately analyze information and make sound decisions.
• Provides a high level of accuracy on deliverables and communication, even under pressure.
• Demonstrated ability to work independently while take initiative and accountability for achieving results.
• Reads, researches, and remains up to speed on emerging technologies and practices.

Important Knowledge and Skills:

• Data Platforms & Tools: CDPs, core data platforms such as MS SQL, Oracle, IBM DB2, Alteryx, and Salesforce Data Cloud, Databricks/Dataiku.
• CRM, Marketing Automation and Operations: Salesforce CRM, Salesforce Marketing Cloud, Salesforce Privacy Center, and Salesforce Loyalty Cloud.
• Banking and Financial Services: Domain knowledge related to retail banking, digital banking, commercial / wholesale banking, business banking / small business, treasury management, wealth management, contact center.

Qualifications:

• 5+ years of experience in managing a data engineering team within a Marketing and production environment.
• 2+ years working with Data Cloud and querying data using Salesforce APIs.