Data-Driven Sales Director — Growth & Strategy

Lauber Business Partners (Fractional/Interim Leadership, Consulting, Executive Search); Racine (WI); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Competitive compensation package

Base salary + incentives

Health benefits

Retirement plans

Professional development opportunities

Job summary

TriCore, a leading industrial technology company, is seeking a Sales Director to shape growth and lead strategic initiatives across the US and Canada. Reporting to the Chief Commercial Officer, you will coach Account Managers, optimize CRM and forecasting, and partner with Engineering, Operations, and Executive Leadership to drive scalable sales processes and performance.

This hybrid role is based in Racine, Wisconsin, with travel across the US and Canada and a comprehensive compensation package.

Qualifications

• Bachelor's degree or equivalent
• Five+ years sales leadership experience
• Proven coaching/mentoring ability
• Experience managing pipelines, forecasting, and sales performance
• Experience using CRM platforms and reporting tools

Responsibilities

• Lead a high-performing sales team across the U.S. and Canada
• Manage a structured sales process for retention, expansion, and win-back opportunities
• Oversee CRM usage, forecasting, and opportunity management
• Develop sales infrastructure, KPIs, and BI for decision-making
• Partner with Engineering, Operations, Innovation, and Executive Leadership to drive growth and change

Skills

Sales leadership

Coaching

Forecasting

Data-driven

Strategic thinking

Collaboration

Education

Bachelor's degree or equivalent

Tools

CRM platforms

Reporting tools

Job description

TriCore, a leading industrial technology company, is seeking a Sales Director to shape growth and lead strategic initiatives across the US and Canada. Reporting to the Chief Commercial Officer, you will coach Account Managers, optimize CRM and forecasting, and partner with Engineering, Operations, and Executive Leadership to drive scalable sales processes and performance.

This hybrid role is based in Racine, Wisconsin, with travel across the US and Canada and a comprehensive compensation package.