Sales Strategy & Growth Director

Hotrun Inc; United States; Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Company vehicle or vehicle allowance

Hybrid work structure

Job summary

Hotrun Inc. is seeking a Senior Level Sales Director to lead sales strategy and execution for a leading Canadian analytics equipment manufacturer.

The role requires extensive travel and direct customer engagement across Canada, the U.S., and Latin America, with a hybrid work structure and strong leadership impact on the growth trajectory. The ideal candidate will drive scalable sales processes, partner relationships, and a successful leadership transition while operating in a small, autonomous

Qualifications

• 10+ years of progressive B2B technical sales leadership experience
• Experience in industrial instrumentation, process analytics, water/wastewater, automation, or related technical industries
• Demonstrated success leading sales in small or mid-sized companies
• Experience managing channel partners, distributors, or manufacturer representative networks
• Strong strategic planning and execution skills
• Willingness and ability to travel extensively (up to 50%)
• Excellent interpersonal, communication, and leadership skills

Responsibilities

• Provide overall leadership for the sales function across manufacturing and distribution businesses
• Develop and execute sales strategies aligned with company growth objectives
• Establish rigorous sales management processes including pipeline management, forecasting, CRM discipline, KPI reporting, pricing governance, territory planning
• Participate as a member of the senior management team in strategic planning and ownership transition initiatives
• Lead and support inside sales personnel, including senior employees and existing shareholders
• Foster accountability, collaboration, and succession planning within the sales organization
• Build organizational structure and future hiring plans as growth requires
• Develop and implement a Western Canada sales strategy with office planning, product focus, staffing and coverage
• Determine and implement appropriate sales models for branded products across Canada, U.S. and Latin America
• Manage the distribution relationship including negotiations, discounts, marketing coordination, inventory and delivery
• Strengthen relationships with manufacturer representatives and channel partners
• Develop and grow recurring service revenue streams (maintenance contracts, commissioning, calibration)
• Improve service attachment rates and customer retention
• Support gradual transition of management team into retirement and preserve key relationships

Skills

B2B sales leadership

Technical sales

Channel management

Strategic planning

Travel 50%+

Relationship building

Leadership

Job description

Hotrun Inc. is seeking a Senior Level Sales Director to lead sales strategy and execution for a leading Canadian analytics equipment manufacturer.

The role requires extensive travel and direct customer engagement across Canada, the U.S., and Latin America, with a hybrid work structure and strong leadership impact on the growth trajectory. The ideal candidate will drive scalable sales processes, partner relationships, and a successful leadership transition while operating in a small, autonomous