Data-Driven Paid Social Campaign Analyst

Publicis Groupe; New York (NY); On-site; USD 50,000 - 74,000; Full time

Benefits offered by this job

Paid family care

Adoption & fertility support

Pet adoption support

Wellness reimbursements

Tuition assistance

Paid time off

Matching gifts

Flexible work

Work Your World

BRGs

Job summary

Starcom, a Publicis Groupe agency, is seeking a junior Paid Social Analyst to support planning, execution, optimization, and analysis of paid social campaigns for major brands in a fast-paced, collaborative environment.

You’ll work with Paid Social Managers and partners to ensure campaigns run with precision, are optimized continuously, and grounded in solid measurement frameworks, while growing your knowledge across platforms.

Qualifications

• 6+ months hands-on experience supporting paid social campaign development, management, or optimization.
• Familiarity with major paid social platforms such as Meta (Facebook/Instagram), TikTok, and similar ecosystems.
• Digital media operations or agency experience preferred.
• Strong analytical and quantitative skills, with the ability to interpret performance data and identify meaningful insights.
• Experience working within native platform tools or third-party technologies (e.g., APIs, reporting or activation tools).

Responsibilities

• Support day-to-day execution and optimization of paid social campaigns across leading platforms, ensuring alignment with client objectives and best practices.
• Assist in developing and activating paid social strategies, including campaign setup, QA, pacing, and performance monitoring.
• Analyze campaign performance data to identify trends, insights, and optimization opportunities across targeting, creative, bidding, and budgets.
• Partner with the Paid Social Manager to help deliver strategic recommendations and ongoing channel expertise.
• Contribute to campaign reporting by tracking key performance metrics and translating data into clear, actionable insights.
• Support customer, media, brand, and market research efforts that uncover new opportunities and inform future strategies.
• Facilitate knowledge-sharing of results, learnings, and insights with internal teams to drive continuous improvement.
• Collaborate effectively with internal stakeholders across strategy, analytics, and account teams to support integrated media efforts.
• Leverage emerging platform tools and AI-assisted capabilities to enhance efficiency and optimization.

Skills

Paid social experience

Meta Ads

TikTok Ads

Analytical skills

Excel

Agency experience

Education

Bachelor’s degree

Job description

Starcom, a Publicis Groupe agency, is seeking a junior Paid Social Analyst to support planning, execution, optimization, and analysis of paid social campaigns for major brands in a fast-paced, collaborative environment.

You’ll work with Paid Social Managers and partners to ensure campaigns run with precision, are optimized continuously, and grounded in solid measurement frameworks, while growing your knowledge across platforms.