Senior Paid Search Strategist

Publicis Groupe Holdings B.V; Chicago (IL); Presencial; USD 61 000 - 84 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

401(k) plan

Medical coverage

Paid time off

Resumo da oferta

Starcom, a leading media agency, seeks a Paid Search Analyst to drive keyword research, plan development, and campaign optimization across major search platforms. You will build ad groups, create compelling copy, and present recommendations to clients while managing budgets and pacing to meet business objectives.

Ideal candidates have a Bachelor’s degree and 1+ years in paid search, with strong analytical skills and proficiency in Excel.

Qualificações

• Bachelor's degree or higher preferred in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent.
• 1+ years of experience in paid search media including development/management/optimization with leading platforms (Google, Bing, Oath).
• Strong analytical thinking and mathematical skills and ability to manage data.

Responsabilidades

• Gather and analyze keyword research for new campaigns.
• Group keywords into ad groups and develop relevant ad copy and extensions.
• Present recommendations and apply client feedback prior to signoff.
• Build flowcharts and load authorized buys in Prisma after campaign approval.
• Monitor budgets, pacing, and bid adjustments; optimize performance.

Conhecimentos

Keyword research

Data analysis

Campaign management

Billing & invoicing

Formação académica

Bachelor's degree

Ferramentas

Prisma

Google Trends

Descrição da oferta de emprego

Starcom, a leading media agency, seeks a Paid Search Analyst to drive keyword research, plan development, and campaign optimization across major search platforms. You will build ad groups, create compelling copy, and present recommendations to clients while managing budgets and pacing to meet business objectives.

Ideal candidates have a Bachelor’s degree and 1+ years in paid search, with strong analytical skills and proficiency in Excel.