Data-Driven Paid Search Strategist

Openkrill; United States; Remote; USD 50,000 - 60,000; Full time

Job summary

BarkleyOKRP in the United States is seeking a Paid Search Specialist to develop strategies and manage performance across Google and Bing campaigns, including our Deep Search tool. You will collaborate with teams, communicate insights, and adapt to a changing media landscape from a remote setting.

Ideal candidates have up to 3+ years in fast-paced environments, proficiency in Google Ads/Bing Ads, strong Excel skills, and a knack for data-driven storytelling to optimize campaigns and report

Qualifications

• 0-3+ years in a fast-paced agency, media, or marketing environment, with hands-on experience building and managing paid search campaigns.
• Google Ads & Bing Ads proficiency.
• Proficiency in Excel/Google Sheets, PowerPoint/Google Slides, Microsoft Word/Google Docs.
• Excellent organizational and communication skills.
• Understanding of keyword research, campaign management, and optimization.

Responsibilities

• Paid Search Management in Google & Bing Platforms as well as through our proprietary tool: Deep Search.
• Target & Budget Management: The Paid Search Specialist independently manages budgets and campaign targets to achieve or exceed client goals. Ensures spend and revenue stay in line with goals and proactively communicates with client and team when performance challenges arise.
• Campaign Structure: Ensures campaigns are set up properly to appropriately spend and perform, including targeting, ads, and scheduling. Ensures ad copy, extensions, and GMC promos are aligned with appropriate promotions. Conducts thorough keyword research to identify high-performing keywords and negative keywords to optimize campaign performance.
• Reporting & Analysis: Ownership of regular analysis execution and pulling insights for assigned account(s). Basic understanding of how to recognize performance trends and weave them into a performance story for the client. Able to support diagnosing and troubleshooting account issues or bugs. Able to dig into performance specifics, from search queries to products to keywords to auction insights and beyond—a wizard in all types of reporting.
• Strategy & Innovation: Works closely with Account Supervisor, Account Director, and where applicable, Senior Specialist, to execute testing plans and account structural changes. Understands the why behind account and campaign set up and independently manages campaign structure. Proactively identifies new testing opportunities.
• Communication & Storytelling: Day-to-day contact for the client, as a performance expert and troubleshooting extraordinaire. Able to thoroughly speak to account/campaign performance and fully own client-facing reporting and storytelling for assigned account(s). Ensures client emails are answered in a timely manner.

Skills

Google Ads & Bing Ads

Excel/Sheets

Organization & Communication

Keyword Research

Campaign Management

Optimization

Tools

GA4

Adobe Analytics

Google Ads

Bing Ads

Job description

BarkleyOKRP in the United States is seeking a Paid Search Specialist to develop strategies and manage performance across Google and Bing campaigns, including our Deep Search tool. You will collaborate with teams, communicate insights, and adapt to a changing media landscape from a remote setting.

Ideal candidates have up to 3+ years in fast-paced environments, proficiency in Google Ads/Bing Ads, strong Excel skills, and a knack for data-driven storytelling to optimize campaigns and report