Integrated Data-Driven Media Planner

Moroch Partners, Inc.; Dallas (TX); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with company match

Generous PTO, paid holidays

Mental health resources

Fitness reimbursement

Paid parental and child-bonding leave

Job summary

Moroch Partners, Inc. is seeking a Media Planner in Dallas to design integrated media plans across broadcast, digital, social, and out-of-home channels.

You will translate client objectives into channel strategies, budgets, and timelines while partnering with buyers, analytics, and account teams to ensure campaigns launch as planned. The role emphasizes data-informed planning, audience insights, and ongoing optimization, with responsibilities spanning budget reconciliation, performance

Qualifications

• Quantitative foundation in statistics, marketing analytics, economics, or business math.
• Bachelor's degree in advertising, marketing, communications, media studies, business, or related field.
• Experience preparing and presenting media plans and recommendations to clients and internal teams.
• Experience translating client objectives into flowcharts, budgets, and documents while coordinating with buyers, vendors, and teams.
• 3+ years of media planning experience in agency, media company, or in-house setting.
• Credentials in Mediaocean, Google Ads, or Google Analytics are valued.

Responsibilities

• Develop integrated media plans and recommendations across broadcast, digital, social, and out-of-home.
• Build audience, market, and competitive analyses to inform planning.
• Develop media plans, flowcharts, and investment allocations for approvals.
• Lead media plan execution and cross-functional coordination with buyers, vendors, and clients.
• Monitor pacing, spend, and performance to identify optimization opportunities and risks.

Skills

Media Planning

Integrated Media Strategy

Audience Research

Media Budget Management

Campaign Pacing Analysis

Media Budget Reconciliation

Mediaocean

Mediatools

Media Investment Allocation

Uphold our agency values

Education

Bachelor's degree in advertising, marketing, communications, media studies, business, or related field

Tools

Mediaocean

Google Ads

Google Analytics

Job description

Moroch Partners, Inc. is seeking a Media Planner in Dallas to design integrated media plans across broadcast, digital, social, and out-of-home channels.

You will translate client objectives into channel strategies, budgets, and timelines while partnering with buyers, analytics, and account teams to ensure campaigns launch as planned. The role emphasizes data-informed planning, audience insights, and ongoing optimization, with responsibilities spanning budget reconciliation, performance