Data-Driven Media Analytics Specialist

SME; Southfield (MI); On-site; USD 61,000 - 76,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

403(b) with company matching

Paid time off

Job summary

SME is seeking a Media Analytics Specialist to develop and maintain performance reporting and dashboards for our print and digital media products. You will consolidate data from multiple sources, identify trends, and deliver clear insights to support sales, content, and product decisions.

The role requires strong Excel and data visualization skills, familiarity with Tableau/Power BI, and the ability to present complex data to non-technical audiences.

Qualifications

• Bachelor's degree or higher in a quantitative/analytical field.
• 1+ year of data analysis, reporting, or related analytical role.
• Proficient with Excel (pivot tables, formulas), PowerPoint presentations.

Responsibilities

• Develop and maintain performance reports and dashboards for print and digital media products.
• Consolidate data from multiple sources and ensure data quality for reporting.
• Analyze product, content, and advertising performance to inform decisions.
• Support sales with data-driven presentations and client reports.
• Collaborate with content and product teams to guide editorial planning and optimization.

Skills

Data analysis

Reporting

Data visualization

Excel (Pivot tables)

PowerPoint presentations

Attention to detail

Time management

Communication skills

SQL knowledge

Education

Bachelor's degree in Data Analytics/Statistics/Math/Business/Marketing

Tools

Tableau

Power BI

Looker Studio

Google Analytics

Job description

SME is seeking a Media Analytics Specialist to develop and maintain performance reporting and dashboards for our print and digital media products. You will consolidate data from multiple sources, identify trends, and deliver clear insights to support sales, content, and product decisions.

The role requires strong Excel and data visualization skills, familiarity with Tableau/Power BI, and the ability to present complex data to non-technical audiences.