Enrollment-Driven Digital Marketing Specialist
University of Delaware
An application made for this job — a tailored resume and cover letter that speak straight to the posting.
Job summary
University of Delaware is seeking a Digital Marketing Specialist to drive enrollment growth for CILLT programs. You will design, implement and optimize multichannel digital advertising campaigns across UD Online, Professional and Continuing Studies, and Osher Lifelong Learning Institutes.
The role balances creativity with analytics, requires independent project management and deep understanding of the prospective student journey.
Qualifications
- Bachelor’s degree and four years of digital marketing experience.
- Proficiency with Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads.
- Direct experience with Slate CRM or similar marketing automation tools.
- Strong analytics in Google Analytics and SEO/GEO tools.
- Experience with WordPress or Adobe Experience Manager CMS.
- Project management experience with Smartsheet, Asana, or Monday.
- Ability to work independently in a fast-paced environment and meet deadlines.
- Excellent writing and editing skills for diverse digital channels.
Responsibilities
- Develop, coordinate and implement digital content for multiple campaigns.
- Manage paid search, display, and paid social campaigns to meet enrollment KPIs.
- Monitor CPA, CTR and conversions; optimize ad spend.
- Generate reports and provide data-driven recommendations.
- Design and test ad copy, landing pages and creatives to improve conversions.
- Implement SEO/GEO best practices for organic visibility.
- Assist with Slate CRM email flows to nurture prospective students.
- Coordinate production of digital content and ensure brand alignment.
Skills
Education
Tools
Job description
University of Delaware is seeking a Digital Marketing Specialist to drive enrollment growth for CILLT programs. You will design, implement and optimize multichannel digital advertising campaigns across UD Online, Professional and Continuing Studies, and Osher Lifelong Learning Institutes.
The role balances creativity with analytics, requires independent project management and deep understanding of the prospective student journey.
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