Data-Driven Marketing Specialist (Hybrid)

Michigan State University Federal Credit Union; East Lansing (MI); Hybride; USD 60 000 - 65 000; Plein temps

Avantages offerts par ce poste

Health insurance

Dental insurance

Vision insurance

Long-term disability

PTO 26 days + holidays

401(k) match

Tuition reimbursement

Parental leave (12 weeks)

Résumé du poste

MSU Federal Credit Union is seeking a Marketing Specialist to develop and execute data-driven marketing strategies that support growth, sales, and brand awareness. The role analyzes market trends, member behavior, and campaign performance to shape strategic plans aligned with business goals.

In a hybrid setup, the specialist collaborates with cross-functional teams, manages content development, and ensures regulatory compliance while maintaining brand standards across touchpoints.

Qualifications

• Bachelor's degree in marketing, communications, public relations, business, or related major required.
• Working knowledge of marketing funnel concepts and graphic design.
• Ability to analyze results and create reports related to marketing promotions.

Responsabilités

• Develops and executes data-driven marketing strategies to support growth, sales and brand awareness.
• Collaborates cross-functionally to deliver integrated campaigns and measure results using KPIs.
• Plans and writes marketing content to promote products and services and ensure clear messaging.

Connaissances

Marketing strategy

Campaign analysis

Content development

Data-driven decisions

Communication

Project coordination

Formation

Bachelor's degree in marketing, communications, or related field

Outils

Microsoft Office

InDesign

Photoshop

Illustrator

Trello

Description du poste

MSU Federal Credit Union is seeking a Marketing Specialist to develop and execute data-driven marketing strategies that support growth, sales, and brand awareness. The role analyzes market trends, member behavior, and campaign performance to shape strategic plans aligned with business goals.

In a hybrid setup, the specialist collaborates with cross-functional teams, manages content development, and ensures regulatory compliance while maintaining brand standards across touchpoints.