Marketing Specialist - Core Brands

Michigan State University Federal Credit Union; East Lansing (MI); Hybrid; USD 60,000 - 65,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Long-term disability

PTO 26 days + holidays

401(k) match

Tuition reimbursement

Parental leave (12 weeks)

Job summary

MSU Federal Credit Union is seeking a Marketing Specialist to develop and execute data-driven marketing strategies that support growth, sales, and brand awareness. The role analyzes market trends, member behavior, and campaign performance to shape strategic plans aligned with business goals.

In a hybrid setup, the specialist collaborates with cross-functional teams, manages content development, and ensures regulatory compliance while maintaining brand standards across touchpoints.

Qualifications

• Bachelor's degree in marketing, communications, public relations, business, or related major required.
• Working knowledge of marketing funnel concepts and graphic design.
• Ability to analyze results and create reports related to marketing promotions.

Responsibilities

• Develops and executes data-driven marketing strategies to support growth, sales and brand awareness.
• Collaborates cross-functionally to deliver integrated campaigns and measure results using KPIs.
• Plans and writes marketing content to promote products and services and ensure clear messaging.

Skills

Marketing strategy

Campaign analysis

Content development

Data-driven decisions

Communication

Project coordination

Education

Bachelor's degree in marketing, communications, or related field

Tools

Microsoft Office

InDesign

Photoshop

Illustrator

Trello

Job description

The Marketing Specialist is responsible for developing and executing data-driven marketing strategies that support long-term growth, sales, and brand awareness. Working under general supervision, this role analyzes market trends, member behavior, and campaign performance to shape strategic plans aligned with business goals. The position collaborates cross-functionally to deliver integrated campaigns, measures results using KPIs, and optimizes performance. Responsibilities also include content development, ensuring legal and regulatory compliance, supporting product launches, engaging in community events, and maintaining adherence to credit union policies and internal controls.

Work Arrangement

This position is a hybrid role with a combination of working both onsite (2 days/week) at the Headquarters building in East Lansing and remotely.

Schedule

Monday-Friday 8:30am-5:00pm ET. This position requires the ability to work varied evening and weekend hours staffing events. The specific schedule will be determined during the interview process.

An offer of employment with MSU Federal Credit Union and affiliates is contingent upon the agreed work arrangement (onsite/hybrid) and work location. MSU Federal Credit Union may or may not be able to accommodate temporary or permanent changes to work arrangements or allow employment outside the city and/or state of residency in which the new hire resides at the time of offered employment.

Compensation & Benefits:

• Salary Range: $60,000-$65,000 dependent on experience
• 100% Company-Paid Health, Dental, Vision, Life, and Long-Term Disability Premiums
• Up to 26 days of PTO within your first year, as well as Volunteer Time Off & 11 Paid Holidays
• 401(k) with a company match
• Tuition Reimbursement
• Up to 12 Weeks of Paid Parental Leave
• Learn more about our benefits here

Essential Duties and Responsibilities

Marketing Specialist:

• Responsible for marketing products and services offered by the Credit Union according to annual marketing plan, with responsibility for specific assigned products and services
• Focuses on driving growth from new member acquisition, upsell/cross-sell, and retention opportunities
• Meets and communicates regularly with relevant stakeholders (business units and external partners) on marketing campaigns
• Transforms business objectives into marketing strategy and resulting successful tactics
• Plans and writes marketing content to ensure a successful promotion and increased product usage
• Proofreads own and others' documents to verify their effectiveness in conveying the necessary message, ensuring consistent brand, quality, and accuracy of information correct as to content, grammar, and spelling, and free of typographical errors; makes edits and copy suggestions to fellow team members' work
• Leads research for the development of member communication to ensure alignment of message (key selling points) to target audience; determines target audience
• Creates Campaign Plans and new initiative overview documents
• Collaborates closely with Creative Services on the development of marketing materials
• Maintains and reports on results and expenses for each marketing campaign conducted
• Partners with market managers, business intelligence, and other internal partners to creates SWOT analysis, and utilize consumer and competitive analysis and latest marketplace trends
• Plays supporting role in product/service review, refresh, and bundling
• Coordinates special projects and programs to ensure success of the products/services/projects/programs
• Uploads current marketing content such as promotions and campaigns to the intranet
• Collaborates closely with Digital Marketing and Communications partners to ensure integrated marketing campaigns
• Maintains brand standards and ensures consistent branding across various touchpoints and through marketing tactics and campaigns
• Using assets provided by Creative Services, designs limited marketing materials
• Provides timely and appropriate reports and communications to VP of Marketing and Marketing Manager
• Communicates effectively across Community Impact division and throughout the Credit Union
• Works closely with marketing vendors and partners to ensure on-time campaign launches
• Represents the Credit Union at events on campus and in the community to promote products and services
• Participates in training activities within your department and with the learning development department; such training helps to ensure staff compliance with organization policies and state and federal regulations and laws
• Responds to staff and member questions regarding marketing promotions
• Ensures that all materials comply with federal, state and local regulations and legal requirements
• Maintains the confidentiality of sensitive member, team member, and other corporate information
• Actively engages in continuous improvement activities
• Performs other duties and assists other employees as assigned

Competencies

• Core Competencies that must be demonstrated by all Credit Union employees include Communicate, Navigate Change & Evolve, Solve Problems & Make Decisions, Plan, Prioritize, and Achieve, and Collaborate.

Knowledge, Skills, and Abilities Required

Marketing Specialist I:

• Bachelor's Degree in marketing, communications, public relations, business, or related major required
• Work requires comprehensive understanding of marketing funnel and concepts, as well as graphic design
• Strong knowledge of and experience applying marketing methodology
• Knowledge of the Credit Union's products and services as well as rules and regulations, policies, and procedures
• Requires ability to analyze results and create reports related to marketing promotions
• Must be proficient in the following computer programs: Microsoft Office, InDesign, and Trello
• Basic understanding of Illustrator and Photoshop
• Must have excellent interpersonal and communication skills, both written and oral, along with the ability to present information effectively to employees and members
• Ability to solve problems and handle complex details
• Must be detail-oriented
• Multitask orientation to handle numerous projects simultaneously
• Must be a team player as there are various departments and personalities to satisfy
• Necessity to meet competing deadlines
• Effective project management skills

Physical Demands and Work Environment

• May be required to remain in a stationary position for an extended period of time.
• Ability to operate standard office technology, equipment and tools, which may include many hours of computer and phone usage.
• Occasionally needs to move about inside of office area
• Exposure to potentially hazardous condition, i.e. robbery. Receives detailed instructions and procedures to be followed to minimize the exposure
• This position is able to work in hybrid or onsite working arrangements.

Disclaimer

• Note this job description is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and MSU Federal Credit Union reserves the right to change this position description and/or assign tasks for the employee to perform, as MSUFCU may deem appropriate.
• MSUFCU is an affirmative-action, equal-opportunity employer.
• To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.