Growth & Lifecycle Marketing Lead

Versant Media; California (MO); Hybrid; USD 100,000 - 115,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k)

Tuition reimbursement

Discounts and perks

Job summary

Versant Media is seeking a Senior Manager, Customer Lifecycle & Growth Marketing to lead strategies that enhance customer acquisition, retention, and engagement for its streaming services. This role will work collaboratively across teams like Marketing, Product, and Analytics to leverage insights and drive measurable business growth.

The ideal candidate will have over 5 years of relevant experience, particularly in growth marketing within the entertainment or media industry. This hybrid position requires in-office presence in Universal City, CA at least three days a week.

Qualifications

• 5+ years of experience in lifecycle marketing, CRM, or growth marketing.
• Experience in entertainment, media, streaming, or ecommerce industries.
• Proven track record in developing lifecycle marketing strategies.

Responsibilities

• Develop and evolve lifecycle marketing strategies to drive growth.
• Analyze customer behavior to identify insights that improve engagement.
• Lead cross-functional collaboration for optimizing customer journeys.

Skills

Lifecycle marketing

CRM

Analytical skills

Cross-functional collaboration

Communication skills

Tools

Microsoft Office (Excel, PowerPoint, SharePoint, OneDrive)

Project management tools (Asana, Jira, Confluence)

Salesforce

Adobe Creative Suite

Job description

Versant Media is seeking a Senior Manager, Customer Lifecycle & Growth Marketing to lead strategies that enhance customer acquisition, retention, and engagement for its streaming services. This role will work collaboratively across teams like Marketing, Product, and Analytics to leverage insights and drive measurable business growth.

The ideal candidate will have over 5 years of relevant experience, particularly in growth marketing within the entertainment or media industry. This hybrid position requires in-office presence in Universal City, CA at least three days a week.