Data-Driven Integrated Media Planner — LA

Zambezi; Minneapolis (MN); On-site; USD 63,000 - 75,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Open PTO

Job summary

Zambezi is seeking a Media Planner to design and execute integrated media plans across digital and traditional channels. You will partner with internal teams, clients and external media partners to turn brand ambitions into measurable performance-driven strategies.

The ideal candidate combines media fundamentals with analytical thinking, is highly organized, and takes ownership from concept through launch, delivering campaigns that move the needle.

Qualifications

• 2+ years of experience with integrated media
• Experience with omnichannel media planning and buying across digital, audio, OOH, streaming, traditional and emerging channels
• Experience with ad trafficking via CM360/DCM
• Familiar with brand lift study partners (e.g. Disqo, Upwave), and brand safety partners (DoubleVerify, IAS)
• Familiar with industry planning tools such as Comscore, Kantar or Adviews, AdRelevance or Pathmatics, and MRI/Simmons/Scarborough data
• Self starter, independent with attention to detail
• Strong negotiation and communication skills
• High proficiency in Excel (pivot tables, VLOOKUP) and Google Workspace
• Experience with Google Analytics/Omniture and Basis

Responsibilities

• Develop and execute integrated media plans across digital and traditional channels
• Coordinate with internal teams, clients and media partners to optimize campaigns
• Enter and manage plans in billing systems and maintain plan records
• Monitor weekly reports and provide data-driven optimizations to improve performance

Tools

CM360/DCM

Comscore

Kantar

AdViews

AdRelevance

Pathmatics

MRI/Simmons/Scarborough

Google Analytics

Omniture

Basis

Excel (Pivot, VLOOKUP)

Google Workspace

Job description

Zambezi is seeking a Media Planner to design and execute integrated media plans across digital and traditional channels. You will partner with internal teams, clients and external media partners to turn brand ambitions into measurable performance-driven strategies.

The ideal candidate combines media fundamentals with analytical thinking, is highly organized, and takes ownership from concept through launch, delivering campaigns that move the needle.