Data-Driven Growth Marketing Director

BBB Heart of Texas; Austin (TX); On-site; USD 110,000 - 114,000; Full time

Benefits offered by this job

Medical Insurance

Life Insurance

Long-Term Disability Insurance

Dependent Health Coverage

HSA/FSA

401(k) match

11 paid holidays + birthday off

EAP

Sit/Stand Desks

Company Events

Employee Recognition

Job summary

BBB Heart of Texas is seeking a dynamic Director of Marketing to lead strategic initiatives that drive business growth, increase BBB Accreditation, and strengthen relationships with Accredited Businesses. You will oversee campaigns, lead generation, digital strategies, and customer engagement efforts, collaborating across departments and guiding a marketing team.

The ideal candidate has at least 5 years of progressive marketing experience, strong digital marketing and analytical skills, and a

Qualifications

• Requires 5+ years of progressive marketing experience with leadership responsibility.
• Strong digital marketing and analytical skills with a data-driven approach.
• Ability to develop creative strategies that deliver measurable results.

Responsibilities

• Develop and execute innovative marketing strategies that generate qualified leads.
• Lead integrated campaigns across digital, email, search, social, content, events.
• Partner with Sales to improve lead quality and conversion rates.
• Oversee CRM systems and marketing automation platforms.
• Analyze performance and trends to drive continuous improvement.
• Manage budgets, priorities, and vendor relationships.

Skills

Marketing strategy

Digital marketing

Data analytics

Leadership

Lead generation

Tools

CRM software

Marketing automation

Job description

BBB Heart of Texas is seeking a dynamic Director of Marketing to lead strategic initiatives that drive business growth, increase BBB Accreditation, and strengthen relationships with Accredited Businesses. You will oversee campaigns, lead generation, digital strategies, and customer engagement efforts, collaborating across departments and guiding a marketing team.

The ideal candidate has at least 5 years of progressive marketing experience, strong digital marketing and analytical skills, and a