Director of Marketing — Growth, Digital Strategy & Lead Gen

BBB Heart of Texas; Austin (TX); Sur place; USD 110 000 - 114 000; Plein temps

Avantages offerts par ce poste

Flexible 40-hour workweek

Medical, Life, and LTD Insurance

Health/Dental/Vision for dependents

FSA/HSA options

401(k) with 5% match

11 paid holidays + birthday off

EAP

Sit/Stand desks

Frequent company events

Awards and recognition

Collaborative workplace

Résumé du poste

BBB Heart of Texas is seeking a Marketing Director to lead strategic initiatives that drive business growth, BBB Accreditation, and stronger partnerships with Accredited Businesses. You will oversee campaigns, lead generation, digital strategies, and customer engagement from interest to long-term accreditation.

The ideal candidate brings 5+ years of progressive marketing experience, strong digital and analytical skills, and a proven ability to develop creative, measurable campaigns that deliver

Qualifications

• 5+ years of progressive marketing leadership experience.
• Strong digital marketing and analytical skills.
• Ability to develop creative strategies that deliver measurable results.

Responsabilités

• Develop and execute innovative marketing strategies that generate qualified leads and increase BBB Accreditation.
• Lead integrated marketing campaigns across digital advertising, email, search, social media, content, direct mail, and events.
• Partner with Sales to improve lead quality, conversion rates, and business growth opportunities.
• Create targeted marketing campaigns that strengthen Accredited Business engagement, retention, and renewals.
• Oversee CRM systems, marketing automation, and customer communication strategies.
• Analyze marketing performance, campaign effectiveness, and customer trends to drive continuous improvement.
• Manage marketing budgets, campaign priorities, vendor relationships, and project timelines.
• Lead and support the Events Manager, Content Manager, and creative resources to deliver high-quality marketing initiatives.
• Collaborate with leadership and cross-functional teams to align marketing efforts with organizational goals.
• Maintain consistent BBB branding, messaging, and marketing standards across all communication channels.
• Identify emerging marketing trends, technologies, and opportunities to enhance performance and growth.

Connaissances

Marketing leadership

Digital marketing

Analytics

Team leadership

Outils

CRM platforms

Marketing automation

Description du poste

BBB Heart of Texas is seeking a Marketing Director to lead strategic initiatives that drive business growth, BBB Accreditation, and stronger partnerships with Accredited Businesses. You will oversee campaigns, lead generation, digital strategies, and customer engagement from interest to long-term accreditation.

The ideal candidate brings 5+ years of progressive marketing experience, strong digital and analytical skills, and a proven ability to develop creative, measurable campaigns that deliver