Director of Marketing

BBB Heart of Texas; Austin (TX); On-site; USD 110,000 - 114,000; Full time

Benefits offered by this job

Medical Insurance

Life Insurance

Long-Term Disability Insurance

Dependent Health Coverage

HSA/FSA

401(k) match

11 paid holidays + birthday off

EAP

Sit/Stand Desks

Company Events

Employee Recognition

Job summary

BBB Heart of Texas is seeking a dynamic Director of Marketing to lead strategic initiatives that drive business growth, increase BBB Accreditation, and strengthen relationships with Accredited Businesses. You will oversee campaigns, lead generation, digital strategies, and customer engagement efforts, collaborating across departments and guiding a marketing team.

The ideal candidate has at least 5 years of progressive marketing experience, strong digital marketing and analytical skills, and a

Qualifications

• Requires 5+ years of progressive marketing experience with leadership responsibility.
• Strong digital marketing and analytical skills with a data-driven approach.
• Ability to develop creative strategies that deliver measurable results.

Responsibilities

• Develop and execute innovative marketing strategies that generate qualified leads.
• Lead integrated campaigns across digital, email, search, social, content, events.
• Partner with Sales to improve lead quality and conversion rates.
• Oversee CRM systems and marketing automation platforms.
• Analyze performance and trends to drive continuous improvement.
• Manage budgets, priorities, and vendor relationships.

Skills

Marketing strategy

Digital marketing

Data analytics

Leadership

Lead generation

Tools

CRM software

Marketing automation

Job description

BBB Heart of Texas Marketing Director Reports to: Vice President of Marketing Operations & Analytics FLSA Status: Exempt Salary Range: $110,000 - $114,000 Location: Austin, TX We are an equal-opportunity employer that values diversity. We do not discriminate based on race, religion, ethnicity, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. *BBB participates in E-Verify and will provide the federal government with your I-9 information to confirm you are authorized to work in the U.S.

SUMMARY

Are you a creative, data-driven marketing leader who enjoys turning innovative ideas into measurable results? BBB Heart of Texas is looking for a dynamic Director of Marketing to lead strategic marketing initiatives that drive business growth, increase BBB Accreditation, and strengthen relationships with our Accredited Businesses. In this high-impact leadership role, you will oversee marketing campaigns, lead generation, digital strategies, and customer engagement efforts. You will collaborate across departments, lead a talented marketing team, and use data and technology to enhance the customer experience from initial interest through long-term Accreditation. This is an exciting opportunity for a results-driven marketing professional who thrives in a collaborative, fast-paced environment and wants to make a meaningful impact on a respected organization. The ideal candidate brings at least 5 years of progressive marketing experience, strong digital marketing and analytical skills, and a passion for developing creative strategies that deliver measurable results.

ROLE-RELATED RESPONSIBILITIES

• Develop and execute innovative marketing strategies that generate qualified leads and increase BBB Accreditation.
• Lead integrated marketing campaigns across digital advertising, email, search, social media, content, direct mail, and events.
• Partner with Sales to improve lead quality, conversion rates, and business growth opportunities.
• Create targeted marketing campaigns that strengthen Accredited Business engagement, retention, and renewals.
• Oversee CRM systems, marketing automation, and customer communication strategies.
• Analyze marketing performance, campaign effectiveness, and customer trends to drive continuous improvement.
• Manage marketing budgets, campaign priorities, vendor relationships, and project timelines.
• Lead and support the Events Manager, Content Manager, and creative resources to deliver high-quality marketing initiatives.
• Collaborate with leadership and cross-functional teams to align marketing efforts with organizational goals.
• Maintain consistent BBB branding, messaging, and marketing standards across all communication channels.
• Identify emerging marketing trends, technologies, and opportunities to enhance performance and growth.

WHAT BBB OFFERS

• Flexible 40-hour workweek
• Medical, Life, and Long-Term Disability Insurance with 100% BBB Coverage
• Group Rates for Health, Dental, and Vision Coverage for Dependents
• Flexible Spending Account (FSA) and Health Savings Account (HSA) Options
• 401(k) Retirement Plan with 5% Match and Immediate Vesting
• 11 Paid Holidays + your birthday off!
• Employee Assistance Program (EAP)
• Sit/Stand Desks
• Frequent and Fun Company Events
• Employee Awards and Recognition
• A collaborative, supportive, and fun workplace!

WHY BBB?? We are an award-winning organization! BBB Serving the Heart of Texas has been recognized as one of the Best Nonprofits to Work For for seven consecutive years. We have also been recognized as a Top Employer by the Austin American-Statesman and one of the Best Places to Work in Texas. We are a growing, mid-sized organization that takes pride in our strong culture, dedicated employees, and commitment to making a difference in the business community. We believe in working hard, supporting one another, celebrating successes, and having fun along the way. As our Director of Marketing, you will have the opportunity to bring fresh ideas, lead meaningful initiatives, and help shape the future of BBB Heart of Texas. If you're a creative, strategic, and results-driven leader ready to make an impact, we'd love to hear from you!