Lead Data Analyst: Audience & Subscriber Growth

UNKNOWN; Philadelphia (Philadelphia County); Hybrid; USD 110.000 - 140.000; Vollzeit

Zusammenfassung

The Philadelphia Inquirer seeks a Lead Data Analyst to drive audience and subscriber insights across digital channels. You will analyze behavioral and subscription data to uncover drivers of growth, retention, and lifetime value, and translate findings into business actions for Product, Marketing, Newsroom, and Advertising teams.

Ideal candidates combine strong SQL, statistics, and data storytelling with the ability to partner across functions and translate questions into actionable analytics.

Qualifikationen

• 5+ years of experience in customer analytics, audience analytics, growth analytics, product analytics, marketing analytics, decision science, or a similar quantitative analytical role.

Aufgaben

• Develop and execute analysis of digital audience behavior, engagement, conversion, and retention using large-scale data to identify opportunities for audience growth.
• Create actionable audience segments to support personalization, targeting, and experimentation across product and marketing channels.
• Apply statistical methods such as regression, cohort and retention analysis, survival analysis, and experimentation to understand drivers of conversion and lifetime value.
• Translate complex business questions into analytical approaches and present findings to Product, Marketing, Newsroom, Advertising, and other stakeholders.
• Partner with Product Managers to define success metrics and evaluate product performance through experiments and data.
• Collaborate with Data Engineering to build reusable datasets and models in BigQuery and dbt, enabling activation of audience segments.
• Expand self-service analytics by delivering trusted metrics and AI-ready data models to stakeholders.
• Present analyses to senior leaders and act as a trusted analytical partner across The Inquirer.

Kenntnisse

Advanced SQL

Python or R

Data storytelling

Cross-functional collaboration

Experimentation & A/B testing

Tools

BigQuery

dbt

Google Analytics

Mixpanel

Amplitude

Adobe Analytics

Jobbeschreibung

The Philadelphia Inquirer seeks a Lead Data Analyst to drive audience and subscriber insights across digital channels. You will analyze behavioral and subscription data to uncover drivers of growth, retention, and lifetime value, and translate findings into business actions for Product, Marketing, Newsroom, and Advertising teams.

Ideal candidates combine strong SQL, statistics, and data storytelling with the ability to partner across functions and translate questions into actionable analytics.